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Buenos Aires Zoo / Zoo Night: Yawns Lion
Now we also open at night.
Advertising Agency: Saatchi & Saatchi, Argentina
Executive Creative Directors: Mariano Serkin, Maxi Itzkoff
Head of Art: Pablo Romanos
Creative Director: Javier Campopiano
Art Director: Ari Senzacqua
Copywriter: Javier Campopiano
Account Director: Paula Gambardella
Account Supervisor: Valeria Magrini
Producers at the agency: Luli Dragan, Koko Puch
Advertiser Supervisors: Emilio Laugier, Laura Salles, Marcela Koumian
Comments
I am sorry, but is this ad saying that the animals don't get to sleep at night because of visitors? If it is, I am not sure how good this is. Could somebody tell me?
you are really not smart
Don't need the 'we also'.
Cute, if a bit obvious.
Cool stuff!! But I'm not sure that hippo one....
yes hippo already doing that for birds
GREAT !
ES SENCILLO, Y GRACIOSO, DIRECTO Y NADA PRETENCIOSO. MOLA !!
Really nice shots and a good idea. Works for me.
Yeah....both sides I strongly agree with you! This ad also (!) says that these animals keep their mouth open 24 hours..... what shit!!! Its very strange to see that there are so many people behind creation of this ad and not a single man could't thought of these negative points....please guys OPEN your eyes!!!
well. i think its a bit cruel. wouldnt most animals be asleep at night? Unless they are gonna show case nocturnal creatures..then in that case they should show hippos and lions. ??? although both animals are know to be active at night in the wild.
They're not keeping their "mouths open for 24 hours." They're yawning.
snagesh.... r u in advertising? if yes pls quit.
He is...
No es tan contundente como los otros trabajos de DEL CAMPO, pero esta directo, sencillo, comunicador.
No es tan contundente como los otros trabajos de DEL CAMPO, pero esta directo, sencillo, comunicador.
I think the idea is cute and simple.
Problem is that it mays back-fired. I mean, it's obviously a photo was taken during the day, and the lions are yawning. Yawning is only half about being "at night", the other half is about being BORED. Who wants to go to the zoo to see lion yawns? I look at it and I want to go to sleep, not go to the zoo.
I know where this ad comes from though. I appreciate its simplicity.
-Tung
--good idea is enemy of great idea
i agree, if the shots were taken at dusk their essage would be a lot clearer
predecible
ironically, I have the same reaction the animals do when I read this ad.
Oh, how I hate lazy stock photo ads.
Oh, and I ate Stevie Fossett. Stevie, that's how I call him now.
Boring
Scam
There is a campaign whit the same look graphic. Its from Piscilago (Colombian Park).
··o.s.h.e··
Buenisimo, argentinos tenian que ser, son barbaros!
[...]Zoo de Buenos Aires
Divertida manera de decirnos desde el Zoo de Buenos Aires que abren por la noche[...]
Pretty av' for Saatchi's. Nice fifty dollar istock pic though.
== Bring back fags, lard and the biff.
:( sad
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