Buenos Aires Zoo / Zoo Night: Yawns Lion

Now we also open at night.

Advertising Agency: Saatchi & Saatchi, Argentina
Executive Creative Directors: Mariano Serkin, Maxi Itzkoff
Head of Art: Pablo Romanos
Creative Director: Javier Campopiano
Art Director: Ari Senzacqua
Copywriter: Javier Campopiano
Account Director: Paula Gambardella
Account Supervisor: Valeria Magrini
Producers at the agency: Luli Dragan, Koko Puch
Advertiser Supervisors: Emilio Laugier, Laura Salles, Marcela Koumian

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26 comments

Both Sides of the Brain's picture
Both Sides of t...
173 pencils

I am sorry, but is this ad saying that the animals don't get to sleep at night because of visitors? If it is, I am not sure how good this is. Could somebody tell me?

chutador de idiotas's picture
chutador de idiotas

you are really not smart

hang-the-dj's picture
hang-the-dj
1262 pencils

Don't need the 'we also'.

Cute, if a bit obvious.

washiam's picture
washiam
443 pencils

Cool stuff!! But I'm not sure that hippo one....

Enas's picture
Enas
741 pencils

yes hippo already doing that for birds

-----
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

berenice81's picture
berenice81
136 pencils

GREAT !

ES SENCILLO, Y GRACIOSO, DIRECTO Y NADA PRETENCIOSO. MOLA !!

elmikel's picture
elmikel
1147 pencils

Really nice shots and a good idea. Works for me.

snagesh75's picture
snagesh75
58 pencils

Yeah....both sides I strongly agree with you! This ad also (!) says that these animals keep their mouth open 24 hours..... what shit!!! Its very strange to see that there are so many people behind creation of this ad and not a single man could't thought of these negative points....please guys OPEN your eyes!!!

mellowmarketer's picture
mellowmarketer
152 pencils

well. i think its a bit cruel. wouldnt most animals be asleep at night? Unless they are gonna show case nocturnal creatures..then in that case they should show hippos and lions. ??? although both animals are know to be active at night in the wild.

Nthngmn's picture
Nthngmn
626 pencils

They're not keeping their "mouths open for 24 hours." They're yawning.

Guest's picture
Guest

snagesh.... r u in advertising? if yes pls quit.

brain123's picture
brain123
830 pencils

He is...

Boas ideas's picture
Boas ideas
217 pencils

No es tan contundente como los otros trabajos de DEL CAMPO, pero esta directo, sencillo, comunicador.

Boas ideas's picture
Boas ideas
217 pencils

No es tan contundente como los otros trabajos de DEL CAMPO, pero esta directo, sencillo, comunicador.

panasit's picture
panasit
687 pencils

I think the idea is cute and simple.

Problem is that it mays back-fired. I mean, it's obviously a photo was taken during the day, and the lions are yawning. Yawning is only half about being "at night", the other half is about being BORED. Who wants to go to the zoo to see lion yawns? I look at it and I want to go to sleep, not go to the zoo.

I know where this ad comes from though. I appreciate its simplicity.

-Tung
--good idea is enemy of great idea

Ad Junkie At Large's picture
Ad Junkie At Large
554 pencils

i agree, if the shots were taken at dusk their essage would be a lot clearer

yep's picture
yep
50 pencils

predecible

CC3's picture
CC3

ironically, I have the same reaction the animals do when I read this ad.

I ate Steve Fossett's picture
I ate Steve Fossett

Oh, how I hate lazy stock photo ads.
Oh, and I ate Stevie Fossett. Stevie, that's how I call him now.

DarkSide's picture
DarkSide
1068 pencils

Boring

Toni's picture
Toni
106 pencils

Scam

oshe's picture
oshe
852 pencils

There is a campaign whit the same look graphic. Its from Piscilago (Colombian Park).

··o.s.h.e··

ANDRECHE's picture
ANDRECHE

Buenisimo, argentinos tenian que ser, son barbaros!

Guepmascle's picture
Guepmascle

[...]Zoo de Buenos Aires
Divertida manera de decirnos desde el Zoo de Buenos Aires que abren por la noche[...]

Maxwedge's picture
Maxwedge
558 pencils

Pretty av' for Saatchi's. Nice fifty dollar istock pic though.

Corbeen's picture
Corbeen
1070 pencils

:( sad

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