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Budweiser: Vinyl Ad

Budweiser, in a partnership with Will.I.Am, launched a new hit: “Great Times.” To promote it, we created a magazine ad that actually plays the song.

Advertising Agency: Agência Africa, São Paulo, Brazil
Executive Creative Director: Sergio Gordilho
Creative Directors: Rodrigo Saavedra, Vico Benevides
Art Directors: Vico Benevides, Rafa Oliveira
Copywriters: Marcio Juniot, Henrique Martins

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12 comments

KDbranding's picture
KDbranding
78 pencils

something special...

M.Yoda's picture
M.Yoda
63 pencils

Freaking cool !!!

stickynotes's picture
stickynotes
1058 pencils

great media, really cool. wonder why no one else did it before.
the song is still rubish.

kleenex's picture
kleenex
26330 pencils

I love the whole idea no matter how bad the song it.

hmaffia's picture
hmaffia
745 pencils

Great job!

sacrilegend's picture
sacrilegend
1938 pencils

Right, let me just bust out my turntable.

There's no idea here. Just tech.

riyelam's picture
riyelam
370 pencils

Who uses this player nowadays...

XavierB's picture
XavierB
2 pencils

The first vinyl ad??? Kkkkkk! What? R U kidding? That's older than my great grandfader! http://www.retrothing.com/2011/03/ebay-cereal-box-record.html

Nike Diesel's picture
Nike Diesel
13339 pencils

+1

Fernando Fernandes's picture
Fernando Fernandes
1395 pencils

Muito boa a idéia! e quem nao tem um leitor de vinil! como fica!

FlorPalazzolo's picture
FlorPalazzolo
29 pencils

I love it!!! Works works works works!!

Nike Diesel's picture
Nike Diesel
13339 pencils

And how many has a working turntable laying around?

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