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Czech Girl, 2

Agency: 
Published/Aired: 
January 2012
Description: 

When the average Czech girl looks like this, who the hell needs alcohol.
Budweiser Budvar non-alcoholic.

Advertising Agency: Kaspen/Jung von Matt, Prague, Czech Republic
Creative Director: Lester Tullett
Copywriter: Dora Pruzincova
Art Director: Troy Palmer
Photographer: Miro Minarovych
Account Supervisor: Lubos Jahoda

Comments (18)

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Highest Rated

rmkida's picture
rmkida
Activity Score 367

Great copy!

kleenex's picture
kleenex
Activity Score 44639

I fully agree.

morse's picture
morse
Activity Score 17510

Czech girls are really pretty indeed.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

vote4pedro's picture
vote4pedro
Activity Score 4601

Sadly, the average Czech girl does not actually look like this. Not unless you've consumed copious amounts of vodka anyway.

sambuca's picture
sambuca
Activity Score 1066

+1

andylefty's picture
andylefty
Activity Score 4535

Niceeeeee.

clearsky1989's picture
clearsky1989
Activity Score 429

Czechs should be prepared to face the invasion of the lusty creatives seeing this ad

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

modella paurosa. Nice idea

MeanderingSoul's picture
MeanderingSoul
Activity Score 15

Note To Self: Visit Czech asap .... better still RELOCATE to Czech !

Hadrons's picture
Hadrons
Activity Score 6017

so the commercial is really *try & shop* our girls and by the way
you can save money on alcohol beverage.
OMG.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

skeMaMen's picture
skeMaMen
Activity Score 428

This is not a girly ad, stupid cow... I'm sick of your comments...

>>> Designed to be signed...

simonds08's picture
simonds08
Activity Score 598

-1

Mytwocents's picture
Mytwocents
Activity Score 285

Despite the hypersensitivities this campaign might spark, it is a true fact that Czech women are in general quite pretty and this is something to be proud of. The insight is so strong it doesn't need much more. It is local and universal at the same time.

meghan white's picture
meghan white
Activity Score 57

no

iambusy's picture
iambusy
Activity Score 2219

good

busy.

Cladman's picture
Cladman
Activity Score 74

Huh??? What??? Wait a minute let me get this straight, I'm supposed to believe that in Czechoslovakia this is what the average woman looks like. Czechoslovakia is this magic country where the average woman looks like a supper model. And the whole campaign is based on this obvious and well known truth. Oh, ok, I got it, makes total sense.

Blue Shark's picture
Blue Shark
Activity Score 2

Little history lessen - Czechoslovakia is "magic country" in sense that it doesn't exist since 1 January 1993, following that little thing called revolution in 1989 which led to collapse of USSR. And if you want to comment something at least look at the topic where it clearly says - Europe - CZECH REPUBLIC. I would think you know better when your first woman to become a US Secretary of State, Madeleine Korbelová Albright is Czech if you know her, I know that maybe I am a bit overreacting but I really hate when people call us Czechoslovakia.

vinnyrihal's picture
vinnyrihal
Activity Score 60

Does 'Beer Goggles' mean anything to anyone or should I elaborate? Because it's not really about the czech girl in particular it's about men drinking to make girls seem prettier than they really are. The Czech girl here is the vessel to convey that message...

rmkida's picture
rmkida
Activity Score 367

Great copy!

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