Advertisement

Czech Girl, 1

Agency Network: 
Published/Aired: 
January 2012
Description: 

Print advertisment created by Kaspen, Czechia for Budweiser, within the category: Non-Alcoholic Drinks.

When the average Czech girl looks like this, who the hell needs alcohol.
Budweiser Budvar non-alcoholic.

Advertising Agency: Kaspen/Jung von Matt, Prague, Czech Republic
Creative Director: Lester Tullett
Copywriter: Dora Pruzincova
Art Director: Troy Palmer
Photographer: Miro Minarovych
Account Supervisor: Lubos Jahoda

Comments (21)

Log in or register to post comments

Highest Rated

Rugpjute's picture
Rugpjute
Activity Score 3

low-minded campaign, sex tourism more possible than profit growth of the beer

federo's picture
federo
Activity Score 781

I´m taking the next plane to Czech Republic

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

The headline is a question and I think, if people will think long enough, they will realise that's not the average Czech girl, so there's still a need for alcohol.

But, I can understand if some people may find this funny, plus it's aimed at men.

crisp's picture
crisp
Activity Score 1506

Did they make a profile of the average Czech girl?

Tom Megginson's picture
Tom Megginson
Activity Score 548

This campaign was on Copyranter last fall. It's an idea that doesn't get any better with age.

saya's picture
saya
Activity Score 353

sexy

morse's picture
morse
Activity Score 18006

Good ad, but this girl doesn't look typical czech.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Fera Groove's picture
Fera Groove
Activity Score 205

No, man. No.

vote4pedro's picture
vote4pedro
Activity Score 4601

Lazy copywriter. It's not that hard to write more than one headline.

NicoCiego's picture
NicoCiego
Activity Score 1033

With a girl like this, who needs anything? xp

sintra's picture
sintra
Activity Score 699

okay

clearsky1989's picture
clearsky1989
Activity Score 429

I reckon, Czech republic' will have to deal with a lot of migrants (albeit creative ones) who sees this ad. :(

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

w la Repubblica Ceca

MeanderingSoul's picture
MeanderingSoul
Activity Score 15

Get on the next available flight to Czech: CHECK

Hadrons's picture
Hadrons
Activity Score 6041

Endorsing sex with native girls instead of Czech beer.
How low can you go ?

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

simonds08's picture
simonds08
Activity Score 598

I am never a fan of ads that discourage other product offerings from the same brand. There has got to be a better USP than this?

thedesignaddict's picture
thedesignaddict
Activity Score 5403

I like it.

Sweetapple's picture
Sweetapple
Activity Score 62

Well, there are better way to build on beer reputation

meghan white's picture
meghan white
Activity Score 57

okay

iambusy's picture
iambusy
Activity Score 2219

mwaaah, no more beer...:P

busy.

skeMaMen's picture
skeMaMen
Activity Score 428

Nice concept... like it.

>>> Designed to be signed...

Rugpjute's picture
Rugpjute
Activity Score 3

low-minded campaign, sex tourism more possible than profit growth of the beer

Advertisement