Budweiser Budvar: Czech Girl, 2

When the average Czech girl looks like this, who the hell needs alcohol.
Budweiser Budvar non-alcoholic.

Advertising Agency: Kaspen/Jung von Matt, Prague, Czech Republic
Creative Director: Lester Tullett
Copywriter: Dora Pruzincova
Art Director: Troy Palmer
Photographer: Miro Minarovych
Account Supervisor: Lubos Jahoda

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17 comments

16752 pencils

kleenexWednesday, January 11, 2012 - 13:53

I fully agree.

11778 pencils

morseWednesday, January 11, 2012 - 14:32

Czech girls are really pretty indeed.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

4641 pencils

vote4pedroWednesday, January 11, 2012 - 15:51

Sadly, the average Czech girl does not actually look like this. Not unless you've consumed copious amounts of vodka anyway.

1102 pencils

sambucaThursday, January 12, 2012 - 03:51

4476 pencils

andyleftyWednesday, January 11, 2012 - 20:18

Niceeeeee.

413 pencils

clearsky1989Thursday, January 12, 2012 - 01:43

Czechs should be prepared to face the invasion of the lusty creatives seeing this ad

2631 pencils

MicheleVirgilioThursday, January 12, 2012 - 03:09

modella paurosa. Nice idea

http://www.mandarinoadv.com

17 pencils

MeanderingSoulThursday, January 12, 2012 - 03:39

Note To Self: Visit Czech asap .... better still RELOCATE to Czech !

5644 pencils

HadronsThursday, January 12, 2012 - 05:54

so the commercial is really *try & shop* our girls and by the way
you can save money on alcohol beverage.
OMG.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

426 pencils

skeMaMenMonday, January 16, 2012 - 11:21

This is not a girly ad, stupid cow... I'm sick of your comments...

>>> Designed to be signed...

624 pencils

simonds08Wednesday, January 18, 2012 - 10:14

-1

136 pencils

MytwocentsThursday, January 12, 2012 - 13:45

Despite the hypersensitivities this campaign might spark, it is a true fact that Czech women are in general quite pretty and this is something to be proud of. The insight is so strong it doesn't need much more. It is local and universal at the same time.

57 pencils

meghan whiteSaturday, January 14, 2012 - 18:09

1735 pencils

iambusyMonday, January 16, 2012 - 02:21

good

busy.

74 pencils

CladmanSunday, January 29, 2012 - 15:48

Huh??? What??? Wait a minute let me get this straight, I'm supposed to believe that in Czechoslovakia this is what the average woman looks like. Czechoslovakia is this magic country where the average woman looks like a supper model. And the whole campaign is based on this obvious and well known truth. Oh, ok, I got it, makes total sense.

2 pencils

Blue SharkThursday, February 2, 2012 - 08:50

Little history lessen - Czechoslovakia is "magic country" in sense that it doesn't exist since 1 January 1993, following that little thing called revolution in 1989 which led to collapse of USSR. And if you want to comment something at least look at the topic where it clearly says - Europe - CZECH REPUBLIC. I would think you know better when your first woman to become a US Secretary of State, Madeleine Korbelová Albright is Czech if you know her, I know that maybe I am a bit overreacting but I really hate when people call us Czechoslovakia.

60 pencils

vinnyrihalTuesday, September 11, 2012 - 13:01

Does 'Beer Goggles' mean anything to anyone or should I elaborate? Because it's not really about the czech girl in particular it's about men drinking to make girls seem prettier than they really are. The Czech girl here is the vessel to convey that message...

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