Budweiser Budvar: Czech Girl, 1

When the average Czech girl looks like this, who the hell needs alcohol.
Budweiser Budvar non-alcoholic.

Advertising Agency: Kaspen/Jung von Matt, Prague, Czech Republic
Creative Director: Lester Tullett
Copywriter: Dora Pruzincova
Art Director: Troy Palmer
Photographer: Miro Minarovych
Account Supervisor: Lubos Jahoda

21 comments

federo's picture
federo
781 pencils

I´m taking the next plane to Czech Republic

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

The headline is a question and I think, if people will think long enough, they will realise that's not the average Czech girl, so there's still a need for alcohol.

But, I can understand if some people may find this funny, plus it's aimed at men.

crisp's picture
crisp
1506 pencils

Did they make a profile of the average Czech girl?

Tom Megginson's picture
Tom Megginson
544 pencils

This campaign was on Copyranter last fall. It's an idea that doesn't get any better with age.

saya's picture
saya
353 pencils

sexy

morse's picture
morse
16530 pencils

Good ad, but this girl doesn't look typical czech.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Fera Groove's picture
Fera Groove
201 pencils

No, man. No.

vote4pedro's picture
vote4pedro
4601 pencils

Lazy copywriter. It's not that hard to write more than one headline.

NicoCiego's picture
NicoCiego
1035 pencils

With a girl like this, who needs anything? xp

sintra's picture
sintra
699 pencils

okay

clearsky1989's picture
clearsky1989
429 pencils

I reckon, Czech republic' will have to deal with a lot of migrants (albeit creative ones) who sees this ad. :(

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

w la Repubblica Ceca

MeanderingSoul's picture
MeanderingSoul
15 pencils

Get on the next available flight to Czech: CHECK

Hadrons's picture
Hadrons
5991 pencils

Endorsing sex with native girls instead of Czech beer.
How low can you go ?

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

simonds08's picture
simonds08
598 pencils

I am never a fan of ads that discourage other product offerings from the same brand. There has got to be a better USP than this?

thedesignaddict's picture
thedesignaddict
5415 pencils

I like it.

Sweetapple's picture
Sweetapple
62 pencils

Well, there are better way to build on beer reputation

meghan white's picture
meghan white
57 pencils

okay

iambusy's picture
iambusy
2219 pencils

mwaaah, no more beer...:P

busy.

skeMaMen's picture
skeMaMen
428 pencils

Nice concept... like it.

>>> Designed to be signed...

Rugpjute's picture
Rugpjute
3 pencils

low-minded campaign, sex tourism more possible than profit growth of the beer

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