Budweiser Budvar: Czech Girl, 1
When the average Czech girl looks like this, who the hell needs alcohol.
Budweiser Budvar non-alcoholic.
Advertising Agency: Kaspen/Jung von Matt, Prague, Czech Republic
Creative Director: Lester Tullett
Copywriter: Dora Pruzincova
Art Director: Troy Palmer
Photographer: Miro Minarovych
Account Supervisor: Lubos Jahoda
20 Comments
I´m taking the next plane to Czech Republic
The headline is a question and I think, if people will think long enough, they will realise that's not the average Czech girl, so there's still a need for alcohol.
But, I can understand if some people may find this funny, plus it's aimed at men.
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Did they make a profile of the average Czech girl?
This campaign was on Copyranter last fall. It's an idea that doesn't get any better with age.
sexy
Good ad, but this girl doesn't look typical czech.
What hath God wrought
No, man. No.
Lazy copywriter. It's not that hard to write more than one headline.
With a girl like this, who needs anything? xp
okay
I reckon, Czech republic' will have to deal with a lot of migrants (albeit creative ones) who sees this ad. :(
w la Repubblica Ceca
http://www.mandarinoadv.com
Get on the next available flight to Czech: CHECK
Endorsing sex with native girls instead of Czech beer.
How low can you go ?
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
I am never a fan of ads that discourage other product offerings from the same brand. There has got to be a better USP than this?
I like it.
Well, there are better way to build on beer reputation
okay
mwaaah, no more beer...:P
busy.
Nice concept... like it.
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