Bucharest's City Police: Eyeless

This is you while texting and driving.

Advertising Agency: Publicis, Bucharest, Romania
Creative Director: Razvan Capanescu
Art Director: Bogdan Nestor
Copywriter: Razvan Soare
Photographer: Cosmin Gogu
Published: September 2010

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15 comments

Roger Keynes's picture
Roger Keynes
5497 pencils

Niiiiice.

Will Think for Salary

Jupiter's picture
Jupiter
547 pencils

repetitive use of dates on both (series) driving licenses is something to think abt...other than that, it's a cool campaign.

commenting just to gather more pencils:-)

Guest's picture
Guest

Your reference has nothing to do with this campaign.

About the campaign itself - it uses too many elements. Being blind is the point, why ad the drivers license? Why not ad a good copy instead? Or a better visual?

Guest's picture
Guest

I agree. You don't need the license. And the line needs to be more subtle.

Dzsoi's picture
Dzsoi
5114 pencils

Okay, now I got it. I agree, no driving license needed.

Felicitas_Pauker's picture
Felicitas_Pauker
179 pencils

A little bit forced, but cool.

aido's picture
aido
49 pencils

Nothing forced about this. A lovely simple idea appealing to the right demographic. Nice

a-doh.com

Guest's picture
Guest

manca-l-ar tata pe el de manciuc chior. acum esti si fantoma.

Guest's picture
Guest

should be more shocking - the guys eyes are too normal.. or simply black glasses

Guest's picture
Guest

cool stuff

clayology com's picture
clayology com
235 pencils

Though confusing..its nice..! Atleast conveys a message!

Ads u create needs Attention!! http://www.claycardstudio.com

riyelam's picture
riyelam
370 pencils

Blindness makes the confusion. Normally people break bones in accidents rather loosing eyes.

Guest's picture
Guest

I think is about how it feels "while" driving... like a blind man driving... or without the help of one arm. I don't think this is about an "after accident"... is in the headline "while texting and driving".

Dzsoi's picture
Dzsoi
5114 pencils

That's right. Still the unnecessary driving license element causes confusion: it may suggest that it represents the past (when the photo was taken) - there is nothing special, no problem can be seen; and the disability is the present (as it's outside the photo). From this past-present contrast one might come to a conclusion of a suggested accident - before and after. Despite of the headline this was my interpretation too because I wanted to find a meaning of using the driving license here.

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