September 2010
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Also From This Campaign (2 items)


This is you while texting and driving.

Advertising Agency: Publicis, Bucharest, Romania
Creative Director: Razvan Capanescu
Art Director: Bogdan Nestor
Copywriter: Razvan Soare
Photographer: Cosmin Gogu

Comments (15)

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Dzsoi's picture
8061 Activity Scores

That's right. Still the unnecessary driving license element causes confusion: it may suggest that it represents the past (when the photo was taken) - there is nothing special, no problem can be seen; and the disability is the present (as it's outside the photo). From this past-present contrast one might come to a conclusion of a suggested accident - before and after. Despite of the headline this was my interpretation too because I wanted to find a meaning of using the driving license here.