Our insight was that the biggest number of suspects for using the mobile phone while driving are especially the executive type that regard themselves as multitasking and smart. Therefore, our idea was to wake them up in a surprising, cold blooded way, by showing them how they handicap themselves using the phone while driving.
Print advertisment created by Publicis, Romania for Bucharest's City Police, within the category: Public Interest, NGO.
This is you while texting and driving.
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