Bucharest's City Police: Armless

This is you while texting and driving.

Our insight was that the biggest number of suspects for using the mobile phone while driving are especially the executive type that regard themselves as multitasking and smart. Therefore, our idea was to wake them up in a surprising, cold blooded way, by showing them how they handicap themselves using the phone while driving.

Advertising Agency: Publicis, Bucharest, Romania
Creative Director: Razvan Capanescu
Art Director: Bogdan Nestor
Copywriter: Razvan Soare
Photographer: Cosmin Gogu
Published: September 2010


Roger Keynes's picture
Roger Keynes
5498 pencils

forgive the kinda clunky headline... this is cool work.

Will Think for Salary

Guest's picture

"This is you AFTER texting and driving." Would be better this way.

aido's picture
49 pencils

If clunky saves lives, clunky's good. Nice work none the less.


Guest's picture
Guest's picture

c'mon, just because she misses one arm?... there's no same idea here.

Guest's picture

i like the other one, but people with only one arm can drive a car...

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