Bucharest Traffic Police: Meet New People, Car

There are better ways to meet new people.
Don't drink and drive

Advertising Agency: Mercury360, Bucharest, Romania
Creative Group Director: Ionut Rusu
Creative Director: Liviu Turcanu
Art Director: Tiberiu Papa
Copywriter: Simona Lazar
Junior Copywriter: Ruxandra Papuc
Photographer: Dan Vezentan
Post Production: New Folder

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7 comments

luispiter's picture
luispiter
2756 pencils

good y like it

everartz's picture
everartz
7611 pencils

they should have mixed both the ads and had one that makes sense.. coz here it is not possible that the man would want really to meet the lady!!

| Everartz |

masterful's picture
masterful
14 pencils

ahahahah :))) yes but maybe he's reaching out to him to grab him, to pull him out of the car.. it's the same handshake. About what lady are you talking about?

the_lizard_king's picture
the_lizard_king
1257 pencils

It kinda looks unrealistic... i dunno why! I think the 1st one is better!

And then GOD said...
Let there be creativity!!!

adderman's picture
adderman
41 pencils

good job! not unrealistic at all! just an awkward presentation. you dont shake hands at a scene of accident but it doesnt necessarily mean that you (as the hurt person in the accident) wont become friends with the ambulance man who saves you later when you recover.

the handshaking in the ads just fastens the process of making a new friend symbolically and it's supported by a very strong headline. thumbs up!

tank yang's picture
tank yang
10 pencils

It's fresh and the different way to tell everybody that don't drink & drive. i like it!

spinsarah's picture
spinsarah
110 pencils

Oh, wow. This one definitely speaks to me. It's fresh and has great clarity. Good one.

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