Bucharest Film Festival: The girl

Very heavy movies

The heavy (art) movies presented at the Bucharest Film Festival induce sleep to the not so smart movie spectator.

Advertising Agency: McCann Erickson, Bucharest, Romania
Creative Directors: Adrian Botan, Alexandru Dumitrescu
Art Director: Ionut Cojocaru
Copywriter: Petru Teodorescu
Photographer: Gabi Hirit
Account Director: Raluca Iacob
Published: April 2007


me thinks's picture
me thinks
722 pencils

this ad induces me to sleep. zzzz zzzzzzzz

sanju ayyar's picture
sanju ayyar
22 pencils

this is ridiculous. Even the ones planning to go would turn away from the fest.

ivan's picture

Not necessarily. Some intellectuals want to see themselves to stand apart from the regular movie goers crowd.

addyhoch10's picture
2592 pencils

apart from her comic-book-like doziness she doesn't look dumb enough to me.
her bad taste shirt and her hairdo expose her as a wallflower. thinking clichéd, this makes her fit perfectly in the target audience.

Enas's picture
741 pencils

shirt hear do sleepy eyes=boring films

Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

ellehcimeo's picture
3522 pencils

Someone get her some Goobers, she'll perk up after some sugar.

Nikita's picture
12 pencils

this ad is not a good selling one, besides boring it goes against the brand

fractalrene's picture
1504 pencils

Then why she went to see the movie, is her boyfriend and intellectual art aprecciator? Then why he hangs around with her.

In my opinion is kinda negative communication.

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