BTC Razor Blade: Goatee

Easy shaves.

Advertising Agency: Ogilvy & Mather, Kolkata, India
Chief Creative Officer: Piyush Pandey
Executive Creative Directors: Sumanto Chattopadhyay, Abhijit Avasthi, Rajiv Rao
Creative Director: Sujoy Roy
Art Directors: Anirban Guha, Sreejita Chakroborty
Copywriter: Arnab Manna
Photography: Sanjib Ghosh
Retouch: Rajib Kumar
Print Production: Rajib Banerjee
Account Managers: Kaushik Das, Pradipta Roy

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12 comments

manzoordesign's picture
manzoordesign
147 pencils

what an idea sirji

"creativity is what I think in every moment of my life"

www.facebook.com/manzoordsign I www.behance.net/manzoordesign

kalpesh78's picture
kalpesh78
2580 pencils

This concept of peeling off have been done to death. Mainly detergents. Just applying the same thought to a different brand doesn't make it unique. Good retouching though on all 3 ads.

ideas....30 minutes nahi toh free.

Where is the idea's picture
Where is the idea
707 pencils

Peeling off actually hurts more than shaving does. Try it. And the blade brand seems a mini scam. They just put in their extra monies and started a blade company for a campaign :-)

Milan Solanki's picture
Milan Solanki
986 pencils

Agree, peeling off seriously hurts more which makes this campaign a bad idea.

sanalnileshwar's picture
sanalnileshwar
42 pencils

NO.

vlads's picture
vlads
539 pencils

Great Idea so clean so simple so direct message!.

mockingbird's picture
mockingbird
238 pencils

done and yes peeling hurt a little bit.

kleenex's picture
kleenex
26920 pencils

I say it works.

Siddarth Basavaraj's picture
Siddarth Basavaraj
1673 pencils

works

Love creating ads..

V Gilante's picture
V Gilante
11 pencils

5 creative directors for this lemon?

rayanSwan's picture
rayanSwan
34 pencils

good!!

shaktising's picture
shaktising

The new shave concept is nice......

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