BTC Razor Blade: Beard

Easy shaves.

Advertising Agency: Ogilvy & Mather, Kolkata, India
Chief Creative Officer: Piyush Pandey
Executive Creative Directors: Sumanto Chattopadhyay, Abhijit Avasthi, Rajiv Rao
Creative Director: Sujoy Roy
Art Directors: Anirban Guha, Sreejita Chakroborty
Copywriter: Arnab Manna
Photography: Sanjib Ghosh
Retouch: Rajib Kumar
Print Production: Rajib Banerjee
Account Managers: Kaushik Das, Pradipta Roy

April 2012


Where is the idea's picture
Where is the idea
707 pencils

Peeling off actually hurts more than shaving does. Try it. And the blade brand seems a mini scam. They just put in their extra monies and started a blade company for a campaign :-)

Blashyrkh's picture
32882 pencils


Blashyrkh's picture
32882 pencils

Why he should take of his modeled beard from many years? Wrong characters.

niceidea's picture
133 pencils

nice way to communicate smooth shaving experience. but just want to know what is special about BTC razor blade.

Chopper's picture
1015 pencils

Too good with a beard.

vlads's picture
539 pencils

Great Idea so clean so simple so direct message!. Love this ad. Prize!

saya's picture
353 pencils

Idea is good. But O&M went to such a great extent that they had to create a 'COMPANY' itself to execute their idea. Now that's an even BIGGER IDEA !

What say people... don't you all think its a spec ad ???

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