BT Books: Back cover
Advertising Agency: BT Interactive, Colombo, Sri Lanka
Creative Director: Wijitha Wijesekera
Art Director: Mahesh Bandara
Copywriter: Harin 'Boycy' Fernando
Published: January 2007
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15 Comments
what is going on in this campaign?
wow,hey! sri lanka.
... its already been done...
Nice way to show off to the costumers the new books avaliable. Isn't a award winning but i like it.
is it a list of books for sale?
whats the point here? whats the idea?
can someone please explain?
I'm confused too, is this supposed to be an ad?
who would even bother to read that. meh
Booklovers like me.
..Are they using all the names of books for this ad?
just guess
Very impressive.
Very cool.
Like anyone could ever be assed to read this copy.
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It's only an ad.
www.aaasmith.blogspot.com
being confused is a good point itself
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Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso
Yay... good work mates. Only people who READ will understand this ad... and with that the objective is achieved so much respect .
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Lance K Muller
I read and I don't understand this ad.
Maybe I should READ, with caps, for additional 'respect'.
Content, Chapter1, Back Cover....
New way to show off to the costumers the new books avaliable, is this all new titles?
I think so.
Read the copy above the bar code.