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BSW Street Safety: Soccer
Children know no boundaries. Drive carefully.
Advertising Agency: DraftFCB/Lowe Group, Zürich/Wallisellen
Executive Creative Director: Keith Loell
Copywriter: Iris Alder
Art Director: Fernando Perez
Via: I believe in adv
Comments
if this is not a magazine ad, it will not work outdoor. Nice idea on print.
"Everyday is one short life"
www.erhanali.blogspot.com/
I'm curious - why don't you think it will work outdoors? It makes for a perfect outdoor ad, where people will run over the drawings and think twice about children being out on the street. It puts drivers right in the middle of the ad, where it implicates them. I think that's the strongest part of the concept.
Great concept! Wish it was feasible for public use..
http://www.charlieprattdesign.com
This would actualy work great in my neighborhood. Awesome concept!
HP
Woow! this is great! ...and they mixed ambient with outdoor prints.
Powerfull.
love the concept, but not the practicality of it...
"The creative person wants to be a know-it-all. He wants to know about all kinds of things: ancient history, nineteenth-century mathematics, current manufacturing techniques, flower arranging, and hog futures..."- Carl Ally, ad exec
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