BSNL Mobile Voice SMS: Road block
Messages in audio. BSNL presents Voice SMS.
Advertising Agency: Interpublicity, Mumbai, India
Creative Director: Orlando Caldeira
Art Director: Madhav Sawant, Santosh Patil
Copywriter: Godwin D’mello
Published: September 2007
9 Comments
I think they look like razor blades form a far distance...
Quite a nice idea.
your right looks like they selling razor blades
(my Life Is Design & Design Is my LIFE)
1. They make the messages unreadable? I m sure they don't. But their advertising says so.
2. And the 'SMS' thing is not coming through. It can be Voice 'Anything'.
3. And yes, they look like rajor blades.
4. Why all the characters are 'alien' for an Indian advertiser?
Baki sab theek hai...
Jaggy, MICA Ahmedabad
The Foreign Influence RULES... An indian mammoth company falling for it, not a good idea...
To be consciously stupid, when required, is an essential part of wisdom.
Not good as I wish to see from this agency.
Something special is coming this way.
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just 2 simple options love or hate it.
http://ad-option.blogspot.com
Maybe the concept is good. but the art direction, photography and the total execution is very bad.
looking like a blade.
....Method in Madness....
<<.... Method in Madness ....>>
It surely could've been simpler
perspective of shadows..... or is it reflection on the road?...