Messages in audio. BSNL presents Voice SMS.
Advertising Agency: Interpublicity, Mumbai, India
Creative Director: Orlando Caldeira
Art Director: Madhav Sawant, Santosh Patil
Copywriter: Godwin D’mello
Published: September 2007
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9 Comments
nice idea. works for me good (even though the people look anything but indian)
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I don't think this concept gonna work with the print advertising. Better use it for TVC.
Something special is coming this way.
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just 2 simple options love or hate it.
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True true.
GREAT WORK!!!!!!!!!!!
but thoda BSNL logo dikahi nahi de raha hai.
ha.ha..ha..
OLLY Just kidding!!!!!!!!!!!!!!!!!!!
Good idea but again I dont think it translates well in print.
Darren Alawi
Creative web & brand designer
http://www.darrenalawi.com/blog
What's wrong with her thumb?
There was that truck approaching very fast...
looked like a razorblade for me-
Question is - how many of their target customers will understand. I don't think the ad will be allowed to run by BSNL.
~~be cool eh!~~
~~this paranoid survived!~~