BRW, movie production company: Cannes Lion, 2
We hope the italian judges could come back home with a Lion.
Agency: Lowe Pirella, Italy
Creative Directors: Francesco Bozza, Umberto Casagrande
Art director: Alessandro Bedeschi
Copywriter: Massimo Ambrosini


17 comments
i think these are cringe worhty.
he is going to need a bigger shovel than the one in his hands, and not just for the pile of shit on the ground, but to put the whole ad in. what kind of self serving drivel is this?
The response was one of the "huh" laughs.
But seriously, I don't understand the text.
They want to come home with a Lion?
What's that got to do with movie production?
a Lion from the Cannes Festival. "Kind of a big deal." (gold lion, titanium lion, bla bla bloo)
no guesses where the creative team were sitting when they came up with this one...
Italians drive on the other side of the road.
>>>> That's not an ad. THIS is an ad.
Italians should consider illegal imigrants as copywriters.
The translation should read "...would come home with a lion." instead of "could", huh?
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The Prozac Republic®
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The Prozac Republic®
'duh'
Desi
www.DesiCreative.com
Shit Lion
why would the judges come home with a lion?
unless the ad judges, like their soccer team, are corrupt as fuck (RIP australia).
can we pass a law that any creatives who refer to cannes lions by showing 'actual' lions are shot, and then mauled by said lion?
how about mauled first, then shot. or shot to maim only then mauled? i always enjoy a good mauling.
you got my vote. shot to maim only, and then mauled. good call.
I generally don't like to sound negative, so I'll offer some positive advice.
Take that steaming pile of shit on the ground. Blow it up so it fills the entire frame. Add some steam to it. Push the funny button and whola.
Molto, molto, molto buene, Benny! :D
>>>> That's not an ad. THIS is an ad.
With work like that, it'll be hard to.
Bathroom
Bed
Bus
we always think on B´s