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Wi-Fi

Agency: 
Published/Aired: 
August 2012
Description: 

Print advertisment created by BIG, United Kingdom for Brucciani, within the category: Non-Alcoholic Drinks.

Free Wi-Fi now available.
Brucciani Family Craft Bakers & Café

Advertising Agency: Big Communications, UK
Executive Creative Director: Dylan Bogg
Creative Director: Billy Mawhinney
Art Director: Ed Bentinck
Copywriter: Josh Pearce
Group Heads: Tim Jones, James Cross
Designers: Duncan Bancroft, Simon Dilks

Comments (21)

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Highest Rated

samanjayasundara's picture
samanjayasundara
Activity Score 10

same execution but nice

chamindarathnayake's picture
chamindarathnayake
Activity Score 377

wow.... what a simple world.....

Chaminda Rathnayake

AnyoneCan's picture
AnyoneCan
Activity Score 12

McDo anyone?

this kind of print got so old...
We got free wifi ! And we're telling it 1999 style.

jamesplcross's picture
jamesplcross
Activity Score 160

Simple. Smart. Intelligent.

bate_palmas's picture
bate_palmas
Activity Score 1479

Um, so now I've seen the wi-fi symbol made of flames, made of chips, made of typography......

Time for a new insight I think

BLACKPIXEL's picture
BLACKPIXEL
Activity Score 468

Same has been done before (last year - 2011).

http://www.behance.net/gallery/Barista/4011989

bate_palmas's picture
bate_palmas
Activity Score 1479

Wow! EXACT same execution

12am's picture
12am
Activity Score 88

Are you promoting your done in the bad way scams?

Richa Agrawal's picture
Richa Agrawal
Activity Score 324

done & dull.

mr.x's picture
mr.x
Activity Score 998

I don't understand why any cafeteria would want to advertise that they have wifi. It's 2012, wtf. The idea is solid but I don't like the execution. Too dark and I hate 3D, or at least obvious 3D.

Schnappi's picture
Schnappi
Activity Score 12

"why any cafeteria would want to advertise that they have wifi."
That is the point that i rlly agree with.

kleenex's picture
kleenex
Activity Score 47559

dull

Crash's picture
Crash
Activity Score 193

old idea, the discarded long ago, is bad.
consistency of coffee does not generate that kind of wifi.

creativegodown's picture
creativegodown
Activity Score 252

Done! Done! Done!

20years's picture
20years
Activity Score 9

So much effort goes into an ad that is clearly trolling for awards. A family bakery. Really?

jazzper's picture
jazzper
Activity Score 145

I wanted to say briliant but to see that behance execution, I must say it is not original anymore.

jamesplcross's picture
jamesplcross
Activity Score 160

It's better than the behance version. Shame about the coincidence.

But '20years', why so bitter? Why so anonymous?

karmacoin's picture
karmacoin
Activity Score 688

Cheap copypaste...

kaustubhmax's picture
kaustubhmax
Activity Score 55

Message Delivered !!!!!!!!!!1

heggers's picture
heggers
Activity Score 11

I wonder if the person who gave this 10/10 is the same person that is on the creds?
I think it is a so-so ad that is nicely shot and the layout is clean. Although, i do wonder why a coffee shop advertises such a thing.

samanjayasundara's picture
samanjayasundara
Activity Score 10

same execution but nice

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