Brucciani: Wi-Fi

Free Wi-Fi now available.
Brucciani Family Craft Bakers & Café

Advertising Agency: Big Communications, UK
Executive Creative Director: Dylan Bogg
Creative Director: Billy Mawhinney
Art Director: Ed Bentinck
Copywriter: Josh Pearce
Group Heads: Tim Jones, James Cross
Designers: Duncan Bancroft, Simon Dilks
Published: August 2012

21 comments

chamindarathnayake's picture
chamindarathnayake
377 pencils

wow.... what a simple world.....

Chaminda Rathnayake

AnyoneCan's picture
AnyoneCan
12 pencils

McDo anyone?

this kind of print got so old...
We got free wifi ! And we're telling it 1999 style.

jamesplcross's picture
jamesplcross
154 pencils

Simple. Smart. Intelligent.

bate_palmas's picture
bate_palmas
1479 pencils

Um, so now I've seen the wi-fi symbol made of flames, made of chips, made of typography......

Time for a new insight I think

BLACKPIXEL's picture
BLACKPIXEL
468 pencils

Same has been done before (last year - 2011).

http://www.behance.net/gallery/Barista/4011989

bate_palmas's picture
bate_palmas
1479 pencils

Wow! EXACT same execution

12am's picture
12am
77 pencils

Are you promoting your done in the bad way scams?

Richa Agrawal's picture
Richa Agrawal
324 pencils

done & dull.

mr.x's picture
mr.x
970 pencils

I don't understand why any cafeteria would want to advertise that they have wifi. It's 2012, wtf. The idea is solid but I don't like the execution. Too dark and I hate 3D, or at least obvious 3D.

Schnappi's picture
Schnappi
12 pencils

"why any cafeteria would want to advertise that they have wifi."
That is the point that i rlly agree with.

kleenex's picture
kleenex
32989 pencils

dull

Crash's picture
Crash
188 pencils

old idea, the discarded long ago, is bad.
consistency of coffee does not generate that kind of wifi.

creativegodown's picture
creativegodown
252 pencils

Done! Done! Done!

20years's picture
20years
9 pencils

So much effort goes into an ad that is clearly trolling for awards. A family bakery. Really?

jazzper's picture
jazzper
145 pencils

I wanted to say briliant but to see that behance execution, I must say it is not original anymore.

jamesplcross's picture
jamesplcross
154 pencils

It's better than the behance version. Shame about the coincidence.

But '20years', why so bitter? Why so anonymous?

karmacoin's picture
karmacoin
688 pencils

Cheap copypaste...

kaustubhmax's picture
kaustubhmax
55 pencils

Message Delivered !!!!!!!!!!1

heggers's picture
heggers
11 pencils

I wonder if the person who gave this 10/10 is the same person that is on the creds?
I think it is a so-so ad that is nicely shot and the layout is clean. Although, i do wonder why a coffee shop advertises such a thing.

samanjayasundara's picture
samanjayasundara
10 pencils

same execution but nice

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