Bru: Wine

Bru brings flavours together

Advertising Agency: Cooks Incorporated, Netherlands
Art Director: Frank Langerak
Copywriter: Martin Kok
Photographer: Johan Slotema
Design: Roland Nelis
Digital Retouching: Hans van de Graaf
Account: Anita Verdonk, Wendy Alexander

November, 2010


New Nice and Fun's picture
New Nice and Fun
377 pencils

Drinking bru annihilates your taste is what I understand by looking at this ad ...

There is no life in this ad.

But their packaging is quite nice.

CuriousPencil's picture
4225 pencils

The gist of the copy is that this water works as a kind of 'flavour bridge', headline 'Flavours find each other in Bru', like some kind of waiting room effect. They seem to have missed the lesson that says you don't drink red after white wine, and the one that says 'people don't want their flavours all smoothed into a bland water-puree. I think though that there's a germ of an idea in here, waiting to be unpicked. Could be an emerging claim for water if it's done right. If.

morse's picture
17026 pencils

Elegant and well done overall, but boring.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Cheerriiee's picture
952 pencils


Log in or register to post comments