Bru: Lobster

Bru brings flavours together

Advertising Agency: Cooks Incorporated, Netherlands
Art Director: Frank Langerak
Copywriter: Martin Kok
Photographer: Johan Slotema
Design: Roland Nelis
Digital Retouching: Hans van de Graaf
Account: Anita Verdonk, Wendy Alexander
Published: November 2010

8 comments

Roger Keynes's picture
Roger Keynes
5498 pencils

Nooow it's getting weird.

Will Think for Salary

Guest's picture
Guest

TRANSLATION:

“Tastes find each other in Bru

In the world of flavours, Bru natural mineral water plays an importanrt role. Thanks to its unique composition, there is always a smooth transition from one flavour to the other. Or from one wine to the other. In this way Bru supports the quality and properties of the finest food and drinks better than other mineral waters..”

Guest's picture
Guest

Terrible!! :(

CuriousPencil's picture
CuriousPencil
4227 pencils

Novel claim to attach to water, this. Should be the homeopath's drink of choice if it can have 'memory' *and* be some kind of flavour-bridge. I live in NL, and have *never* heard anyone describe water, ANY water, as being anything but a palette cleanser when it comes to food. But you know what, I have to applaud the copywriter for having the balls to put these claims into print, as outlandish as they are.

Saying that, the visual contradicts the copy's claim that 'flavours find each other in Bru'. They don't. They find each other in the stomach. After they've been eaten.

Billoughsby's picture
Billoughsby
5091 pencils

So the left half is lobster, and the right half is H.L. Giger's design for Alien?

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

CuriousPencil's picture
CuriousPencil
4227 pencils

I think the right half is post-digested lobster. Note the delicate bowel-shades on the lower half of the torso....

kholm's picture
kholm
69 pencils

Fail. By omitting the gross imagery, it's still bad. The copy is a lofty claim as well.

shah wali jan's picture
shah wali jan
257 pencils

Terrible

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