Bru Cappuccino: Frog Prince
Drink More. Flirt More.
Advertising Agency: Ogilvy & Mather, Mumbai, India
Creative Directors: Piyush Pandey, Anup Chitnis, Juhi Chaturvedi
Art Director: Antra Patel
Copywriter: Jyotsna Bhat
Photographer: Prasad Niak
Post Production: Uday Kinloskar, Ketan Raut, Milind Aglave
Published: November 2007


10 Comments
great art direction... not sure about the concept... interesting though...
too forced and too generic for me. the idea here has nothing to do with anything. "drink more, flirt more"? yeah right.
"shit more, weight less" - that's a connection ;)
This the good old 'grandmother's brand' trying to be hip & cool to the young generation. Drink more, flirt more with cappucino? Hmmm, don't think so.
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www.lbhat.com
too far away from the product. But the art direction is very good.
Is her coffee smelling breath turning princes into frogs? So much for flirtng!
www.wordsofbabel.blogspot.com
i think O&M needs more brains too...
Piyush,Anup,Juhi needs KAAFEE BREACK!
Shit wat a waste of talents, the gal model is so much yummier than the cappuccino i'm sure.
No matter wat u do,
33% of the people will love it,
33% of the people will hate it,
And rest won't give a #@%#.
No matter wat you do,
33% of the people will love it,
33% of the people will hate it,
And the rest won't give a fcuk.
I finally got it!!!!!!!!!
It's Diesel ads for coffee... phew man am I happy to have finally figured this out. Now the rest of my life can start again.
So imagine this: http://adsoftheworld.com/media/print/diesel_global_warming_venice ...but with the Bru logo.
Uh, is the product some sort of libido boosting coffee? If it is, I'd probably see some sense in it. The visual is quite interesting, but what's with the glare at the back? The sun? The aura of transformation of that prince on the log? Don't get it really. I guess it's just trying to add to the fantasy feel. Hmm.
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