Bru Cappuccino: Frog Prince

Drink More. Flirt More.

Advertising Agency: Ogilvy & Mather, Mumbai, India
Creative Directors: Piyush Pandey, Anup Chitnis, Juhi Chaturvedi
Art Director: Antra Patel
Copywriter: Jyotsna Bhat
Photographer: Prasad Niak
Post Production: Uday Kinloskar, Ketan Raut, Milind Aglave
Published: November 2007

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10 comments

talay's picture
talay
266 pencils

great art direction... not sure about the concept... interesting though...

Wordnerd's picture
Wordnerd
6662 pencils

too forced and too generic for me. the idea here has nothing to do with anything. "drink more, flirt more"? yeah right.

"shit more, weight less" - that's a connection ;)

bhatnaturally's picture
bhatnaturally
95 pencils

This the good old 'grandmother's brand' trying to be hip & cool to the young generation. Drink more, flirt more with cappucino? Hmmm, don't think so.

bompa's picture
bompa
318 pencils

too far away from the product. But the art direction is very good.

vidya.shankaran's picture
vidya.shankaran
724 pencils

Is her coffee smelling breath turning princes into frogs? So much for flirtng!

rony.wany's picture
rony.wany
50 pencils

i think O&M needs more brains too...

Candyman's picture
Candyman
2 pencils

Piyush,Anup,Juhi needs KAAFEE BREACK!

G.J.'s picture
G.J.
149 pencils

Shit wat a waste of talents, the gal model is so much yummier than the cappuccino i'm sure.

No matter wat u do,
33% of the people will love it,
33% of the people will hate it,
And rest won't give a #@%#.

A to the G's picture
A to the G
61 pencils

I finally got it!!!!!!!!!
It's Diesel ads for coffee... phew man am I happy to have finally figured this out. Now the rest of my life can start again.

So imagine this: http://adsoftheworld.com/media/print/diesel_global_warming_venice ...but with the Bru logo.

Sue Anna Joe's picture
Sue Anna Joe
28 pencils

Uh, is the product some sort of libido boosting coffee? If it is, I'd probably see some sense in it. The visual is quite interesting, but what's with the glare at the back? The sun? The aura of transformation of that prince on the log? Don't get it really. I guess it's just trying to add to the fantasy feel. Hmm.

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