Brothers Pear Cider: Stand up mic
These ads are for the mass launch of a previously cult pear cider. It is the official cider the world famous Glastonbury festival.
Agency: Wwav Rapp Collins, UK
Art direction: Nick Tasker, Dan Buxton
Copywriter: Peter Kew
Creative Director: Nick Schanche
3 comments
can someone explain for the americans in the audience? thanks a lot.
• http://mikelightman.com/blog •
5.5 chips.
I don't think award shows will touch this campaign. It offers nothing new. No much wit or smile, and it sure doesn't break the category. Also, the mic has been used as a visual 'swap' for so many other better things.
Some have bagged the art direction, but I actually don't mind it at all.
Here’s a metaphor for the beer mike --- What you get after a few hrs. at the Karaoke bar...
“Singing drunks at the mike“.