Brothers In Arms Youth Mentoring: Just like your Dad

Advertising Agency: Ogilvy, Auckland, New Zealand
Executive Creative Director: Damon O'Leary
Head of Art: Nic Hall
Group Head: Richard Loseby
Creative: Freddie Coltart
Creative: Matt Williams
Retoucher: Adrian Fitzgerald

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14 comments

DBB's picture
DBB
1211 pencils

Nice copy, but way too long..

Nude Copy's picture
Nude Copy
1058 pencils

Copy heavy ads are difficult to get across the audience these days. Don't just say it. Show it !

morse's picture
morse
15046 pencils

Yes, it's long, but not tiring or boring.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

luispiter's picture
luispiter
2756 pencils

i like this copy.. but it long

Yazmin's picture
Yazmin
2001 pencils

I wonder how many people will actually stop and read this, but it got my attention and I liked the emotion.

daloprete's picture
daloprete
50 pencils

nice copy

HappyHour's picture
HappyHour
2386 pencils

Awesome copy.

copycopycopy's picture
copycopycopy
148 pencils

Long copy very well pulled off..

suresh90's picture
suresh90
620 pencils

longi dude :)

Shahvan's picture
Shahvan
16 pencils

Every word in the long copy is absolutely justified. Awesome!

Sdb's picture
Sdb
1364 pencils

Very well written. Ogilvy after all.

Sdb's picture
Sdb
1364 pencils

But who is the copywriter?

pitted prunes's picture
pitted prunes
216 pencils

awesome writing. love it

Popsie09's picture
Popsie09
3 pencils

Very thought provoking and effective

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