Brother: Richer

Brother: Richer

Advertising Agency: Duval Guillaume Antwerp, Belgium
Account Team: Matthieu De Winter, Jonathan Moerkens
Creative Directors: Geoffrey Hantson, Dirk Domen
Copywriter: Kristof Snels
Art Director: Sebastien De Valck
Photographer: Koen Demuynck

Your rating: None Average: 7.8 (50 votes)

Comments

Submitted by Kateter on Thu, 2007-12-20 04:36.

going the Bravia way? bad move.

ivan's picture
Submitted by ivan on Thu, 2007-12-20 04:45.

They've been using these characters for some time now:
http://adsoftheworld.com/media/print/brother_dcp_330_c_printer_colours
http://adsoftheworld.com/media/tv/brother_innobella_colourful_conversa...

View Ivan Raszl's profile on LinkedIn

Submitted by Kateter on Thu, 2007-12-20 04:57.

didn't know that. my bad. now it's not such a bad move :-)

Submitted by Davosk on Thu, 2007-12-20 04:46.

Nothing like Bravia. This is an extension of the campaign from a while back, this time they've added K. I like it.

ivan's picture
Submitted by ivan on Thu, 2007-12-20 05:30.

Yes, K looks cool. :)

View Ivan Raszl's profile on LinkedIn

Submitted by Rog on Thu, 2007-12-20 18:22.

Tell it like it is, D-man!

>>>> That's not an ad. THIS is an ad.

Submitted by hcook5150 on Thu, 2007-12-20 05:00.

Awesome, I like it.

www.hkstudiosinc.com

Submitted by adddd on Thu, 2007-12-20 06:24.

Nice idea. Ugly execution

Submitted by Rog on Thu, 2007-12-20 18:26.

Rich IS gaudy, overstated and indulgent.
"Ugly" execution is spot on. :)
>>>> That's not an ad. THIS is an ad.

Submitted by PuppiePoppy on Thu, 2007-12-20 06:28.

Look very GAY to me.

"Bowww Wowww"

Submitted by Rog on Thu, 2007-12-20 18:24.

What clubs are you going to, bro? >>>> That's not an ad. THIS is an ad.

Submitted by flooz on Thu, 2007-12-20 06:57.

flashy idea
but not in my living room

add-mad-ads

Submitted by Tincho on Thu, 2007-12-20 08:13.

Hehehe I like it, but the one posted up here by Ivan is better to me.

Submitted by Zeus on Thu, 2007-12-20 09:35.

VERY VERY FUNNY

Submitted by me myself and irene on Thu, 2007-12-20 11:23.

hahahhahhahaaaa i laughed with this one.
take the "richer colors" concept literally was a good idea.
i don't like the photo very much though, but think it's tacky on purpose.

Submitted by elmikel on Thu, 2007-12-20 11:26.

good one! after the previous series this is great. funny way how to play with colors.

Submitted by rocketman on Thu, 2007-12-20 13:19.

very refreshing to see a printer ad like this one, made me laugh, good job.

Submitted by act on Thu, 2007-12-20 13:49.

it's good.

Submitted by Ad Junkie At Large on Thu, 2007-12-20 14:10.

i'm so sick of everyone copying DDB's mascot. think of you're own funny lookin fat men please.

Submitted by surzal on Thu, 2007-12-20 15:02.

It's a visual pun on 'rich'.

Which to me, makes it ok. Not brilliant though.

Submitted by imke on Fri, 2007-12-21 03:09.

The one with soward look awasome

"No think is impossible"
---------------------------
http://mikeyonjan.blogspot.com/

Submitted by imke on Fri, 2007-12-21 03:09.

The one with soward look awasome

"No think is impossible"
---------------------------
http://mikeyonjan.blogspot.com/

Signe_S's picture
Submitted by Signe_S on Fri, 2007-12-21 05:54.

It´s funny. RGB sucks. Ü

Submitted by kaceres on Wed, 2007-12-26 14:53.

nice, nice, nice, jajajajajajaja, is very nice, great idea. well done