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Boss

Agency: 
Published/Aired: 
September 2008
Description: 

It's what mosquitos would use on mosquitos they don't like.

Advertising Agency: Leo Burnett Warsaw, Poland
Creative Director: Jaroslaw Wiewiorski
Art Director / Illustrator: Martin Winther
Copywriters: Martin Winther, Michael Lars

Comments (21)

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Highest Rated

tytpol's picture
tytpol
Activity Score 777

TYTPOL TO KOCHA!

Elrehpani's picture
Elrehpani

jajajajajajaajajajaajajajaja que campaña para más increíble !!!quiero un Bros!!! sencilla, buena gráfica y lo mejor que maneja buenos insights y tiene un mensaje claro y fuerte

Guest commenter's picture
Guest commenter

hate your coments

Guest's picture
Guest

haha agreed.

federo's picture
federo
Activity Score 781

excelent

Bogott's picture
Bogott
Activity Score 242

Brilliant

Guest commenter's picture
Guest commenter

ha ha ha ha. Good stuff

renzz's picture
renzz
Activity Score 227

AWESOME! me encanta!

clairec's picture
clairec
Activity Score 256

Love the art direction and illustration. What a cracking campaign.

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Very funny and great illustrations. Well done!

Shahid Khan's picture
Shahid Khan

Nice concept....

atomic ogunlesi's picture
atomic ogunlesi

dunno, but honestly methinks d execution in this context would have been much better if the assailant mosquito had been depicted wearing a gas-mask, to underline the efficacy of the product.
pray, a mosquito wants 2 eliminate another using an insecticide???
D gas-mask would have made the art direction complete.
nuff said, no subtractions from d fact idea is still a good one. thumbs up 2 leo burnett warsaw!!

Guest commenter's picture
Guest commenter

@atomic ogunlesi: That's stupid. If you see, he's hiding the can behind his back, meaning, he's hiding it from his boss. If he wore a gas mask, he'd give it all away, wouldn't he?

natt1's picture
natt1
Activity Score 44

Good idea, but when you think about it more, being a mosquito itself it would die from the same spray. Having a mask would be even better.

Guest commenter's picture
Guest commenter

nice. very gary larson.

kiuiczek's picture
kiuiczek
Activity Score 63

good idea :)

water's picture
water
Activity Score 2

well art direction and execution

evansgarcia's picture
evansgarcia
Activity Score 14

nice!

ahmedkhilji's picture
ahmedkhilji
Activity Score 15

awesome...........

Guest's picture
Guest

nice idea...

Guest's picture
Guest

and then they fired the author...

tytpol's picture
tytpol
Activity Score 777

TYTPOL TO KOCHA!

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