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mikeelrapido's picture
1929 pencils

Other one is ok, this one is simply stupid.. And art isn't as good as in the other one..


Manish Sharma's picture
Manish Sharma
45 pencils

I don't think its helping the brand.

Blashyrkh's picture
32704 pencils

Yah, it helps short dicks.

andyStock's picture
666 pencils

What on earth is the idea behind this????

Guest's picture

black men have big dicks... but with their tanning products you could look almost indistinguishable from black men...
A more positive spin on it - get the same attractive tan skin that black men do.

atb2005's picture
13567 pencils

I am yet to see an ad for indoor tanning that is NOT sexual. Why are they showing guys showering at a tanning salon? And shouldn't the penises look circumcised? lol On a different note, I visited their website and I have to say their tanning beds are out of this world!

update: Checkhill provided a wonderful explanation. So now I think this is a different tongue in cheek approach to promoting indoor tanning. Not that bad really. It's funny.

checkhill's picture
465 pencils

Ty, i agree that it's a good job, but references to positive racial differences(!?). Still good idea if you avoid literal thinking and considering it's a local job.

whatthefudge's picture
1268 pencils


checkhill's picture
465 pencils

the idea behind this is to get tanned so perfectly that noone will know if it is a tan or not, hence won't know if you are black or not, unless they see you have a small dick.

atb2005's picture
13567 pencils

or get tanned so that people think you've got a big "one".. (a stereotype associated with guys of African descent).

CHAVES's picture
8 pencils


Molecule's picture
437 pencils

even though this is stupid it makes me laugh

Don Rapper's picture
Don Rapper
223 pencils

its a good idea. A little hard to get.
I liked the other one better, this one is a little disgusting, but hey, im a guy, so maybe thats that, hahaha

alejorojas's picture
93 pencils

oh! i got the concept, but it takes to much (well im not senior...), the "whites" got great color like the "browns".... but i think isn't right to use stereotypes like these =(

alejulimaty's picture
838 pencils

if you have to show dicks and asses, the idea doesn´t work

MindDrift's picture
1119 pencils

A tagline would have helped! I didn't really get it at first.

Shawali's picture
8411 pencils

The use of racial stereotypes is downright stupid, 5th grader level. Advertising at its worst. Shame on you, TBWA/Istanbul

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

icyheart81's picture
50 pencils

Funny & clever!

Blashyrkh's picture
32704 pencils


Madland's picture
17 pencils

this is probably the worst ad i have seen in a need a seriously twisted humour to get this...

i have a question's picture
i have a question
73 pencils

Is there any message?

jakepole's picture
8 pencils

Ha! I found it quite funny once I got it.

goldi's picture
268 pencils

it was to good for 2010.
message is clear art is powerfull.
Thank you.

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