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Bronze Bodies Tanning Center
Back to the basics of graphic design. Postive and negative spaces. Always mesmerizing.
Credit: JWT Shanghai
Comments
LOL, how very M.C. Asher... It also sorta reminds me of Warhol. I love it! I do wish they added more color though.
yeah, very pop artish.
Like everyone else I love the positive and negative relationships, but this is a ripoff of a much better designer. His name is Shiego Fukada, a Japanese designer and I am betting that they either got the idea from his work when it was shown in Graphis or highlighted in The Art of Looking Sideways by Alan Fletcher. His idea was much more interesting by showing the female leg in the negative and the male leg in the positive. I understand that there are no truely "original" ideas but come on they can try a little harder atleast.
Simple and elegant way to get the message across.
weird crotch. nice ad.
*****
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