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Published/Aired: 
December 2009
3798
Description: 

Campaign for a Non-Governmental Organization Formação Solidária, which enables social inclusion through education.

Print advertisment created by Formação Solidária, Brazil for Bronx, within the category: Education.

Not everyone is born with that advantage. Some need to study.

Advertising Agency: Bronx, Curitiba, Brazil
Creative Director: Alexandre Silveira
Art Director / Illustrator: Keith Lauer
Copywriter: Fábio Duarte

Comments (9)

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Highest Rated

WillBuller's picture
WillBuller
Activity Score 88

art direction seems a bit off the mark.

+---------------------++++++

never stop exploring.

+---------------------------------------------------++++++

pandyllero14's picture
pandyllero14
Activity Score 46

I think the concept is not apt for the product, why advantages in sports if you're talking about education?

elnietodeNicho's picture
elnietodeNicho
Activity Score 361

agree.

funky_frogii's picture
funky_frogii
Activity Score 2538

sorry guys am not into sports...i think that girl would have won medals cos of her long leg.... if its so then i understood the ad...i like it

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

BoBBy_js's picture
BoBBy_js
Activity Score 175

desagree with U pandyllero14, i think that this concept works perfect for this kind of service, first time i see it i get it once, we have to see if this campign achieve the objectives.

satrianee's picture
satrianee
Activity Score 3748

the campaign says in brief: if you are good at sports you don't have to go to school.

I guess copywriters didn't mean this, but it happened. I liked the artwork though.

WillBuller's picture
WillBuller
Activity Score 88

art direction seems a bit off the mark.

+---------------------++++++

never stop exploring.

+---------------------------------------------------++++++

shahidali's picture
shahidali
Activity Score 4069

the copy is a disaster. don't you need to study if you're good at sports?

shahid

Marlus Lau's picture
Marlus Lau
Activity Score 1808

Yeah...the artwork is better than the idea.

rolling.stone's picture
rolling.stone
Activity Score 2741

nice illustration

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