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Comments (10)

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Highest Rated

R®'s picture
Activity Score 115

I totally agree. gives new meaning to the word Lame. esp the line..

jennywhx's picture
jennywhx
Activity Score 1142

i was interest with this new camera....Photos in the dark? hum...the layout of the ad above seem could be improve.

http://jennywhx.blogspot.com jwhx:Visionary

slim's picture
slim
Activity Score 1047

I'm confused... why's the globe broken?

jennywhx's picture
jennywhx
Activity Score 1142

in the dark

http://jennywhx.blogspot.com jwhx:Visionary

slim's picture
slim
Activity Score 1047

oh i get it now. but the problem is the lightbulb is the universal symbol of 'ideas' and the headline suggests Fuji have had an idea, yet the visual conveys that the idea's somehow busted. Maybe it's not me that's confused... maybe it's the people who made this average ad.

like.a.boy's picture
like.a.boy
Activity Score 227

It's too obvious the lights come from the side.
Two CDs, an AD + a Writer... 4 brains but none are working.

Scam Detector's picture
Scam Detector
Activity Score 1048

I thought the Brazilians would have grown up by now and do serious advertising instead of the non stopable scam showers each year at Cannes.
Wrong.

kre8's picture
kre8
Activity Score 989

aishiteru aishitenai - where are you from?
india?
i wouldnt be talking about producing scam only for cannes.
anyway, i doubt theres any danger of this having any impact at cannes anyway.

Scam Detector's picture
Scam Detector
Activity Score 1048

I don't see what my comment has to do with where I come from. But you're right about the impact, there is hardly anything coming from this ad.

Just that Brazilian advertising always looks completely off strategy, are always one-offs, and are generally more damaging to the brand than what the value of the award is. This ad looks like another shot in the dark (no pun intended) hoping it will reap some metal somewhere.
Do those people really believe that this stuff works? There are two ideas combined here. Is advertising meant to confuse people or to make things understandable?

fifthbullet's picture
fifthbullet
Activity Score 186

i believe the idea is u can still take shots even when light bulb busted...

this ad is sucks! especially the line "fuji had an idea", what kind of crap is that?

R®'s picture
Activity Score 115

I totally agree. gives new meaning to the word Lame. esp the line..

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