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Broccoli

Published/Aired: 
August 2007
Description: 

Always wear an approved safety helmet.
cycling.org.au
Cycling Australia

Advertising Agency: DDB, Australia
Executive Creative Director: Matt Eastwood
Creative Director: Steve Back
Copywriter: Charlie Cook
Art Director: Simon Johnson
Photographer: Adam Taylor
Retoucher: Dennis Monk
Designer / Typographer: Jason Young

Comments (7)

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Highest Rated

MMM's picture
MMM

IDIOTS! It's not only the vegetable, it looks like a brain!

boyoboyitsfun's picture
boyoboyitsfun
Activity Score 147

What does broccoli have to do with brains or helmets? Is this a culural thing? Is broccoli another word for noggin in Oz?

Frane Rectal's picture
Frane Rectal

yep. and broccoli is also another word for SMFD in oz.

AdvertisingIsNotArt's picture
AdvertisingIsNotArt
Activity Score 58

I think it is saying you would have to be a vegetable not to wear a helmet? Rough translation here in OZ is that someone who is described as being a vegetable is basically stupid. (You would have to be stupid not to wear a helmet). Not a bad looking campaign really. On the other hand, some bicycle helmets out there make you look like a vegetable! Gotta love the old stack hats! ;)

none of your business's picture
none of your bu...

Advertisingisnotart you should not have had to explain that....the dude is simple!

Jörgenström's picture
Jörgenström

Brilliant!

Needs a second to think but when u get the ´vegetable´ its perfect!

chinaski's picture
chinaski
Activity Score 951

forced.
"approved" helmet...

MMM's picture
MMM

IDIOTS! It's not only the vegetable, it looks like a brain!

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