Comments (7)

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boyoboyitsfun's picture
Activity Score 147

What does broccoli have to do with brains or helmets? Is this a culural thing? Is broccoli another word for noggin in Oz?

Frane Rectal's picture
Frane Rectal

yep. and broccoli is also another word for SMFD in oz.

AdvertisingIsNotArt's picture
Activity Score 58

I think it is saying you would have to be a vegetable not to wear a helmet? Rough translation here in OZ is that someone who is described as being a vegetable is basically stupid. (You would have to be stupid not to wear a helmet). Not a bad looking campaign really. On the other hand, some bicycle helmets out there make you look like a vegetable! Gotta love the old stack hats! ;)

none of your business's picture
none of your bu...

Advertisingisnotart you should not have had to explain that....the dude is simple!

Jörgenström's picture


Needs a second to think but when u get the ´vegetable´ its perfect!

chinaski's picture
Activity Score 951

"approved" helmet...

MMM's picture

IDIOTS! It's not only the vegetable, it looks like a brain!

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