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Don't join, 2

Agency: 
Published/Aired: 
January 2016
Description: 

Print advertisment created by Karmarama, United Kingdom for British Army, within the category: Public Interest, NGO.

Advertising Agency: Karmarama, UK
Creatives: Nik Studzinski, Adam Kean
Planner: Flora Proudlock
Account Director: Charlotte Hodgson
Agency Producer: James Faupel
Production Agency: Kream
Director: Ed Rosie
Audio: Jungle
Grading: Smoke and Mirrors

Comments (9)

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Highest Rated

BAdsoftheworld's picture
BAdsoftheworld
Activity Score 3519

Don't do great ads.

halaby87's picture
halaby87
Activity Score 9693

Ok

The Moët's picture
The Moët
Activity Score 14

Hmm...Is it a continuation for the independent ad?!
https://www.youtube.com/watch?v=lqk2U1MoaVQ

Reality Check's picture
Reality Check
Activity Score 2539

@ The Moët,

Sure, this approach has pretty much been done before -- but it's done well, and done right, and in the end, it works.

damnson's picture
damnson
Activity Score 11517

Bullshit.

An axe murderer of ads.

BAdsoftheworld's picture
BAdsoftheworld
Activity Score 3519

Don't do great ads.

kleenex's picture
kleenex
Activity Score 46931

Right!

JLL's picture
JLL
Activity Score 390

Don't die.

That guy from the office's picture
That guy from t...
Activity Score 264

Don't step on a land mine.

Dzsoi's picture
Dzsoi
Activity Score 8467

This cheap rethorical trick might get away with the inherent logical flaw (if A then B => if not A then not B) when it hits low IQ folks. I wouldn't put this piece of advertising in the Hall of Fame.

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