British Army: Don't join, 2

Advertising Agency: Karmarama, UK
Creatives: Nik Studzinski, Adam Kean
Planner: Flora Proudlock
Account Director: Charlotte Hodgson
Agency Producer: James Faupel
Production Agency: Kream
Director: Ed Rosie
Audio: Jungle
Grading: Smoke and Mirrors

Published: 
January 2016

9 comments

halaby87's picture
halaby87
7271 pencils

Ok

The Moët's picture
The Moët
14 pencils

Hmm...Is it a continuation for the independent ad?!
https://www.youtube.com/watch?v=lqk2U1MoaVQ

Reality Check's picture
Reality Check
2235 pencils

@ The Moët,

Sure, this approach has pretty much been done before -- but it's done well, and done right, and in the end, it works.

damnson's picture
damnson
11454 pencils

Bullshit.

An axe murderer of ads.

BAdsoftheworld's picture
BAdsoftheworld
3374 pencils

Don't do great ads.

kleenex's picture
kleenex
40215 pencils

Right!

JLL's picture
JLL
386 pencils

Don't die.

That guy from the office's picture
That guy from t...
258 pencils

Don't step on a land mine.

Dzsoi's picture
Dzsoi
7928 pencils

This cheap rethorical trick might get away with the inherent logical flaw (if A then B => if not A then not B) when it hits low IQ folks. I wouldn't put this piece of advertising in the Hall of Fame.

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