British Airways: Pint

Advertising Agency: BJL, Manchester, UK
Creative Director: Gary Fawcett/Lisa Nichols
Art Director: Gary Fawcett
Copywriter: David Forster
Illustrator: Gary Fawcett

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36 comments

Blashyrkh's picture
Blashyrkh
32701 pencils

I liked the whole campaign and mostly the different style and solution on each of them. But this one is a bit abstract. Are we supposed to notice something in the middle window?

Ratcoo's picture
Ratcoo
25 pencils

Yep! Guiness!

Ratcoo's picture
Ratcoo
25 pencils

Yep! Guinness!

vergnaudl's picture
vergnaudl
19 pencils

I didn't get it neither.

Ratcoo's picture
Ratcoo
25 pencils

Dublin-Irish-Guinness...

Guest's picture
Guest

FAIL, i didnt get it,

Blashyrkh's picture
Blashyrkh
32701 pencils

Ah ok. Too british. Roger. Out.

Guest's picture
Guest

Well I agree.... I didn't realise it was Guiness either and I drink it! Poorly executed, could have been a bit more dramatic. Nice thought though

alexander_bickov's picture
alexander_bickov
3279 pencils

I dont understand :)

indrek's picture
indrek
163 pencils

I get it. And I am 21.

Guest's picture
Guest

commmoooon its Guinness....

Guest's picture
Guest

Ad for Guiness ?

bad astronaut's picture
bad astronaut
544 pencils

I get it. It's a pint...and I'm from America.

yctham's picture
yctham
182 pencils

"You will see Dublin from the window"?

Guest's picture
Guest

I got this in .5 seconds, it's a pint of stout probably Guiness (SP?) which is why lots of people to to Dublin, and it's a great ad. I'm not sure how you can be in advertising and not get this.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

The reason why "lots of people" travel all the way to Dublin is because of a pint of Guiness...

You're just too much! Get a hold of yourself.

Guest's picture
Guest

People don't go to Dublin just for the Guinness, but an awful lot of folks have one while they are there. You eat a hot dog in NYC. You drink coffee and have a roll in a cafe in Paris. You eat a steak in Argentina and a Laksa in Malaysia. You have a Guinness in Dublin. I don't even like Guinness, but I 'had to' have one while in Dublin, the same as I 'have to' have one on St Pats Day. It's part of the experience.

And even if you do not drink one, it is an instant icon of the city.

I think the problem may be you have too tight a hold on yourself. Or bits of yourself.

Guest's picture
Guest

I get it. (I'm 4 years old.)

Guest's picture
Guest

Would be better if there was a passed out Irish guy in the seat. And his girlfriend with a black eye next to him. But I'm not sure if it would be a quick read.

Guest's picture
Guest

Perfect.

Goblin's picture
Goblin
409 pencils

This one is the best in serial... nice!

Guest's picture
Guest

weird ad

rebelscum's picture
rebelscum
2114 pencils

Got it instantly and it's easily the best of the 3.

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

CurryJ's picture
CurryJ
955 pencils

niiiiiice!

================================================
I think; therefore I am

Guest's picture
Guest

so good !!

Guest's picture
Guest

I got that it was guiness, but only probably because I've seen several "things made to look like guiness" guiness ads.

Arkadiusz's picture
Arkadiusz
509 pencils

I like it

shahidali's picture
shahidali
4069 pencils

fantastic! brilliant! bravo! shows that the agency has not considered the consumers a stupid!

shahid

Sephi's picture
Sephi
139 pencils

that's cool,but infact,if I have no reading with the upstairs,I just don't understand what is it meaning,

by my opinion,Dublin's Guiness is not so famous as the Swiss Army Knife.

Guest's picture
Guest

haha i didnt get it, but, yeah...clever.....i wonder if they should of colour graded it to something warmer as a hint

yctham's picture
yctham
182 pencils

Somehow I agree with you, somehow I don't. I see your point, but on branding side, it would be off from the brand corporate color. Just my humble opinion.

Guest's picture
Guest

I get it! And I'm from South America!! Come on people!! It's a pint of Guiness

kevgroat's picture
kevgroat
175 pencils

wake me up when somebody gets it

Guest's picture
Guest

This is the best of these. I got it immediately and smiled. Less convoluted and forced than 'Switzerland'. There may be some here that don't get it, but I reckon every Brit would instantly.

hari.'s picture
hari.
375 pencils

easy to get

andylefty's picture
andylefty
4537 pencils

Not a fan.

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