British Airways: Fridge

Forget your passport

Advertising Agency: BBH, London, UK
Creative Directors: Justin Moore, Hamish Pinnell
Art Director: Chris Clarke
Copywriter: Matt Moreland
Producers: Andrea Kenyon, Helen Johnstone
Account Director: Mark Whiteside
Strategist: Keir Mather
Photographer: Paul Zak
Account manager: Natalie Hellon
Published: July 2012

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1 comment

Wordfruit's picture
Wordfruit
1023 pencils

With a patriotic focus in the campaign, I guess it might be good -- I guess that's what stuff at the hashtag will be about.

Otherwise, the tag "Don't Fly" I don't think would be good: just because I think people are pretty cynical of big companies, and it seems kind of obvious that BA want people to fly.

But I'm sure BA have plenty more planned to sort that out -- so "Don't Fly" won't be 'it'.

Of the 3, I think the sofa ad is the strongest.

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