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British Airways: Embrace
Come together this Christmas.
Advertising Agency: BBH, London, UK
Creative Directors: Alex Grieve, Adrian Rossi
Art Director: Chris Felstead
Copywriter: Gary McNulty
Photographer: Nick Meek
Retouching: George Lewis
Published: December 2007
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nice
only!
--
Everartz
niiiiice
Looks like 1980's advertising to me!
ya to me too. whats nice about it?
very nice!
whoa clever.
One of those that gets you at first, then gets duller the longer you look.
www.jpmountford.com
why is it clever or nice?... maybe it's me, but it's so predictable that it's almost literal.
i've seen like 2 similar concepts before: argentina with aerolineas (tv), plus brazil with Tam. The first was the boy capturing the plane's reflection on the water, the second was also with reflection. The only thing different here is the shadow.
sorry, for me it's boring.
actually it was a boy capturing a planes shadow in his rooftop.
and this ad is so dull, that seems like a cover for a panflet or something.
thanks julian, it was the shadow in argentina too, even worse for this one here.
i know they're not exactly the same, but come on...
yeah, this could be a cover for a brochure. Boring.
Agree with you. I think its also first idea in this case.
muy forzado / too forced
Can I have my pillow now?
It made me smile and feel welcomed. Well done.
http://www.charlieprattdesign.com
This is nice. The dog fleas are just acting up. Fumigate.
it's awesome
www.hkstudiosinc.com
Excelente!
Anyone notice that when there's an idea about.
There's a lot of it about?
the other very recent clever shadow thingy.
http://adsoftheworld.com/media/print/john_lewis_child
http://adsoftheworld.com/media/print/john_lewis_woman
http://adsoftheworld.com/media/print/john_lewis_man
www.jpmountford.com
This brings home the bacon. And the bread and butter. But it's no champagne breakfast.
cute.
cool
I think this captures a nice warm mood. Its not amazing but good work.
It's Christmas... it's all about that warm fuzzy feeling... It's supposed to be old school, because we've all forgotten what Christmas is all about. It's not exactly stellar, but it gets to the point.
liked it
nice one, but execution could have been better !
so interesting there is no luggage in the picture, they keep loosing it.. hahahaha (at least they are not making a false promise)
It's pretty good. Not so happy with the wardrobe.
I think this is a good ad, you guys are all looking at it from a creatiove agencies point of view, when in fact you should be looking at it from the point of view of joe bloggs in the public.
The public wont be looking so deep into it, they'll see the people hugging the shadow of the plane and think yeah christmas and BA, then they'll move along. it does its job nicely even if it is an old idea. Sometime the old ones are the best. Just my thoughts.
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