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British Airways: Embrace

British Airways: Embrace
Your rating: None Average: 6.4 (36 votes)

Come together this Christmas.

Advertising Agency: BBH, London, UK
Creative Directors: Alex Grieve, Adrian Rossi
Art Director: Chris Felstead
Copywriter: Gary McNulty
Photographer: Nick Meek
Retouching: George Lewis
Published: December 2007

Comments

nitin456's picture 129 pencils

nice

everartz's picture 5344 pencils

only!
--
Everartz

| Everartz |
Art direction and old school death metal.
www.everartz.blogspot.com | myspace.com/inkill

BrownSugar's picture 104 pencils

niiiiice

Pass me that Glitter. I've got Turds to polish

mikepants2005's picture 438 pencils

Looks like 1980's advertising to me!

supersupergirl's picture 296 pencils

ya to me too. whats nice about it?

martian's picture 8 pencils

very nice!

Jon-Paul Mountford's picture 581 pencils

whoa clever.
One of those that gets you at first, then gets duller the longer you look.

www.jpmountford.com

me myself and irene's picture 1256 pencils

why is it clever or nice?... maybe it's me, but it's so predictable that it's almost literal.
i've seen like 2 similar concepts before: argentina with aerolineas (tv), plus brazil with Tam. The first was the boy capturing the plane's reflection on the water, the second was also with reflection. The only thing different here is the shadow.
sorry, for me it's boring.

juliangray's picture 1023 pencils

actually it was a boy capturing a planes shadow in his rooftop.

and this ad is so dull, that seems like a cover for a panflet or something.

me myself and irene's picture 1256 pencils

thanks julian, it was the shadow in argentina too, even worse for this one here.
i know they're not exactly the same, but come on...
yeah, this could be a cover for a brochure. Boring.

Tincho's picture 1105 pencils

Agree with you. I think its also first idea in this case.

pabloaotw's picture 219 pencils

muy forzado / too forced

Calibarak's picture 302 pencils

Can I have my pillow now?

Charlie Pratt's picture 427 pencils

It made me smile and feel welcomed. Well done.

http://www.charlieprattdesign.com

arthritic.servicing.director's picture 136 pencils

This is nice. The dog fleas are just acting up. Fumigate.

hcook5150's picture 221 pencils

it's awesome

www.hkstudiosinc.com

Ariatán's picture 68 pencils

Excelente!

Jon-Paul Mountford's picture 581 pencils
kgeiger's picture 5158 pencils

This brings home the bacon. And the bread and butter. But it's no champagne breakfast.

liveinaday's picture 59 pencils

cute.

neo's picture 41 pencils

cool

FatalGhost's picture 52 pencils

I think this captures a nice warm mood. Its not amazing but good work.

CrossEyedSnake's picture 28 pencils

It's Christmas... it's all about that warm fuzzy feeling... It's supposed to be old school, because we've all forgotten what Christmas is all about. It's not exactly stellar, but it gets to the point.

enigma's picture 77 pencils

liked it

xhp's picture 545 pencils

nice one, but execution could have been better !

xhpdesign.com

energyacreativa's picture 4 pencils

so interesting there is no luggage in the picture, they keep loosing it.. hahahaha (at least they are not making a false promise)

fleas15's picture 16 pencils

It's pretty good. Not so happy with the wardrobe.

bloomonkey's picture 39 pencils

I think this is a good ad, you guys are all looking at it from a creatiove agencies point of view, when in fact you should be looking at it from the point of view of joe bloggs in the public.

The public wont be looking so deep into it, they'll see the people hugging the shadow of the plane and think yeah christmas and BA, then they'll move along. it does its job nicely even if it is an old idea. Sometime the old ones are the best. Just my thoughts.

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