Advertisement

Tragedy

Agency: 
Published/Aired: 
April 2009
Description: 

Print advertisment created by McCann, India for Britannia, within the category: Food.

Theatre for children.

Advertising Agency: Mccann Erickson, Bangalore, India
Creative Director: Anil Thomas
Art Director: Rathish Subramaniam
Copywriter / Illustrator: Carl Savio
Photographer: Kiran Nama

Comments (20)

Log in or register to post comments

Highest Rated

Guest's picture
Guest

very nice......keep up the good work!!

TRICKY's picture
TRICKY
Activity Score 3954

ok here's my preferences
1- report card
2- ice cream
3- banana
4- piggy bank
overall its a good cute simple decent campaign
keep it up

The man who stops advertising to save money is like the man who stops the clock to save time

527jellybeans's picture
527jellybeans
Activity Score 50

Love this campaign :D it touches my heart

Misstree's picture
Misstree
Activity Score 425

Simple, beautiful campaign. And i identified with every one of them :)

Plus, made me wish i had done this. Love it, love it, looooooooove it!

.............................

Not all who wander are lost.

premc's picture
premc
Activity Score 917

good !! 5/10

radical

Black Fauns's picture
Black Fauns
Activity Score 137

average.

Guest's picture
Guest

i really like these!

Guest's picture
Guest

hehe I like this campaign good one yoll

Guest's picture
Guest

These are what i call a punch to the face concept....your forcing me to get the idea instead of shaking my hand and sealing the deal...theirs a wonderful idea here, but it needs a better execution, it is simple but not everything made simple is great, sometimes some ideas need to a bit more and thats what these ideas are missing, they need more to be made great!!

CopywriterInTraining's picture
CopywriterInTraining
Activity Score 162

Some were stronger than others, all in all, a decent campaign. I eventually got the idea.

el_pira's picture
el_pira
Activity Score 160

Love it

corndogfuneral's picture
corndogfuneral
Activity Score 1053

Very nice insight.

Wordnerd's picture
Wordnerd
Activity Score 6692

i don't like this. if this was for a clown show ok, but this tells me kids are shallow and so is the stuff they are playing. a nice insight is exactly what i'm missing here - or at least a line putting things right

corndogfuneral's picture
corndogfuneral
Activity Score 1053

Kids are pretty shallow. It's the simplicity I like. The fact that an ice cream is ruined is the "end of the world" to a child. They are not mature enough to understand the complexities of what makes a real tragedy. I can't believe you need this explained to you.

Wordnerd's picture
Wordnerd
Activity Score 6692

no, i get this campaign. i just don't think it's working in getting parents going there with their kids. just a feeling and a sister with two kids ;)

Guest's picture
Guest

While the print ads look good, the outdoor versions of these are a disaster. I have seen them 'live' in Bangalore and its a shame that the billboards have come out shabbily.

Guest's picture
Guest

LOVE IT LOVE IT LOOOOVEE IT!!

kai539's picture
kai539
Activity Score 244

great! sweet!

Guest's picture
Guest

woow .. this is my best . i like the idea and the execution.

hari.'s picture
hari.
Activity Score 375

That's Some Cool Hat, Harry

Guest's picture
Guest

very nice......keep up the good work!!

Advertisement