Britannia: Musical

Theatre for children.

Advertising Agency: Mccann Erickson, Bangalore, India
Creative Director: Anil Thomas
Art Director: Rathish Subramaniam
Copywriter / Illustrator: Carl Savio
Photographer: Kiran Nama
Published: April 2009

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reject_subject's picture
209 pencils

I really like the campaign! Nice insight, good idea!

TRICKY's picture
3950 pencils

needle =musical for children????

The man who stops advertising to save money is like the man who stops the clock to save time

maashookshee's picture
414 pencils

nice one respect ... copywriting is not helping the idea..

premc's picture
917 pencils

gud one ! 5/10


Guest's picture

can someone explain it???????????

Ravages's picture
842 pencils

I like the overall idea of the campaign and the art is pretty good. But two questions. 1) How often was this campaign in the media? I don't know if seeing just one or two ads will help.
2) Who was this targeted at? The kids? The parents?

Guest's picture

this should be horror, not musical

Adaddicted's picture
3435 pencils

You said it.


Flurb's picture
247 pencils

I had the exact same thought.

Flurb's picture
247 pencils

I had the exact same thought.

Guest's picture

OK, I think I get this campaign, but I had to really think about it.
For me, the report card and piggy bank hold it together, but the whole "Kids think music=drugs" angle really threw me for a while. Maybe it's the FIMO syringe and the word "Kids" which turned me off.

Like Ravages said, I hope there was more supporting work done for this campaign, the posters just don't deliver quickly enough. Maybe there's just too many elements going on.

Guest's picture

very bed campaign... please do't try in feture...

corndogfuneral's picture
1053 pencils

I agree, Horror would have been better. I didn't get drugs from the syringe, I got Doctor. Very unclear.

Guest's picture

i agree, but whhen a kid sees a needle que just will scream "aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa" so there you have the music. i love the whole campaign, but the banana ad was too literal, even for kids.

Guest's picture

is that carl's banana?

Guest's picture

This is the weakest execution in the campaign; if they had started with the ice cream/tragedy version, it would have clicked. The hypo needle is the least tight connection. Overall a decent camp, but still a bit of disconnect---should there be a URL or Phone Number or anything---these guys make biscuits/cookies?

kai539's picture
244 pencils

idea says it all

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