Britannia: Musical

Theatre for children.

Advertising Agency: Mccann Erickson, Bangalore, India
Creative Director: Anil Thomas
Art Director: Rathish Subramaniam
Copywriter / Illustrator: Carl Savio
Photographer: Kiran Nama
Published: April 2009

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17 comments

reject_subject's picture
reject_subject
209 pencils

I really like the campaign! Nice insight, good idea!

TRICKY's picture
TRICKY
3935 pencils

needle =musical for children????

The man who stops advertising to save money is like the man who stops the clock to save time

maashookshee's picture
maashookshee
414 pencils

nice one respect ... copywriting is not helping the idea..

premc's picture
premc
917 pencils

gud one ! 5/10

radical

Guest's picture
Guest

can someone explain it???????????

Ravages's picture
Ravages
842 pencils

I like the overall idea of the campaign and the art is pretty good. But two questions. 1) How often was this campaign in the media? I don't know if seeing just one or two ads will help.
2) Who was this targeted at? The kids? The parents?

Guest's picture
Guest

this should be horror, not musical

Adaddicted's picture
Adaddicted
3435 pencils

You said it.

withalltherespects

Flurb's picture
Flurb
247 pencils

I had the exact same thought.

Flurb's picture
Flurb
247 pencils

I had the exact same thought.

Guest's picture
Guest

OK, I think I get this campaign, but I had to really think about it.
For me, the report card and piggy bank hold it together, but the whole "Kids think music=drugs" angle really threw me for a while. Maybe it's the FIMO syringe and the word "Kids" which turned me off.

Like Ravages said, I hope there was more supporting work done for this campaign, the posters just don't deliver quickly enough. Maybe there's just too many elements going on.

Guest's picture
Guest

very bed campaign... please do't try in feture...

corndogfuneral's picture
corndogfuneral
1053 pencils

I agree, Horror would have been better. I didn't get drugs from the syringe, I got Doctor. Very unclear.

Guest's picture
Guest

i agree, but whhen a kid sees a needle que just will scream "aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa" so there you have the music. i love the whole campaign, but the banana ad was too literal, even for kids.

Guest's picture
Guest

is that carl's banana?

Guest's picture
Guest

This is the weakest execution in the campaign; if they had started with the ice cream/tragedy version, it would have clicked. The hypo needle is the least tight connection. Overall a decent camp, but still a bit of disconnect---should there be a URL or Phone Number or anything---these guys make biscuits/cookies?

kai539's picture
kai539
244 pencils

humorous
idea says it all

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