Británico English Institute: Cher

Advertising Agency: Y&R, Peru
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Copywriters: Daniel de León, Daniel Lobatón
Art Directors: Alejandro Bottas, Edher Espinoza
Illustrator: Igor Bastidas
Account Supervisor: Carla Wilson
Account Executive: Anne Achata
Client Approval: Cecilia Kruger

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4 comments

feysal's picture
feysal
2188 pencils

love the style really graphic and relevant

groovy baby!

Annette's picture
Annette
109 pencils

Cool!

certaintly's picture
certaintly
4060 pencils

I have this concept in my portfolio. i did it a while ago. thank god i posted it on the adsoftheworld forum or people might not believe me.

http://adsoftheworld.com/forum/137055

same concept (very similar) different execution. i was planning on simplifying the execution.

My question is: can i keep this in my portfolio now???

Justin Turco's picture
Justin Turco
176 pencils

I wouldn't. The execution of this is really nice, so it helps pay off the ad. The concept is "first territory" so unless you have an amazing execution to back it up like this one, it's not very fresh.

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