Británico English Institute: Boat

Advertising Agency: Y&R, Peru
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Copywriters: Daniel de León, Daniel Lobatón
Art Directors: Alejandro Bottas, Edher Espinoza
Illustrator: Igor Bastidas
Account Supervisor: Carla Wilson
Account Executive: Anne Achata
Client Approval: Cecilia Kruger

14 comments

feysal's picture
feysal
2465 pencils

i like the style.

groovy baby!

Andrej Troha's picture
Andrej Troha
613 pencils

Misunderstanding is a key insight for every language school. Including this timeless gem:
http://www.youtube.com/watch?v=yR0lWICH3rY

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Well yes but same insight doesn't necessarily mean same idea, as your YouTube link showcases.

Andrej Troha's picture
Andrej Troha
613 pencils

I agree 100%, that's also my point.

Andrej Troha's picture
Andrej Troha
613 pencils

Good. Very good. Love the 60's acid infused art!

Ramat Ajala's picture
Ramat Ajala
637 pencils
morse's picture
morse
16385 pencils

Nice links guys, but I still like this new execution! :)

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
32054 pencils

I like the artwork on all of the ads.

ivook's picture
ivook
136 pencils
boom's picture
boom
137 pencils

Nice idea

certaintly's picture
certaintly
4056 pencils

I have this concept in my portfolio. i did it a while ago. thank god i posted it on the adsoftheworld forum or people might not believe me.

http://adsoftheworld.com/forum/137055

same concept (very similar) different execution. i was planning on simplifying the execution.

My question is: can i keep this in my portfolio now???

Andrej Troha's picture
Andrej Troha
613 pencils

As I wrote above, misunderstanding is a key insight for every language school. So if yout think that's new approach or concept, think again.

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