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Boat

Agency: 
Published/Aired: 
April 2013
Description: 
Advertising Agency: Y&R, Peru
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Copywriters: Daniel de León, Daniel Lobatón
Art Directors: Alejandro Bottas, Edher Espinoza
Illustrator: Igor Bastidas
Account Supervisor: Carla Wilson
Account Executive: Anne Achata
Client Approval: Cecilia Kruger

Comments (14)

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Highest Rated

Andrej Troha's picture
Andrej Troha
Activity Score 613

As I wrote above, misunderstanding is a key insight for every language school. So if yout think that's new approach or concept, think again.

feysal's picture
feysal
Activity Score 2561

i like the style.

groovy baby!

Andrej Troha's picture
Andrej Troha
Activity Score 613

Misunderstanding is a key insight for every language school. Including this timeless gem:
http://www.youtube.com/watch?v=yR0lWICH3rY

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Well yes but same insight doesn't necessarily mean same idea, as your YouTube link showcases.

Andrej Troha's picture
Andrej Troha
Activity Score 613

I agree 100%, that's also my point.

Andrej Troha's picture
Andrej Troha
Activity Score 613

Good. Very good. Love the 60's acid infused art!

Ramat Ajala's picture
Ramat Ajala
Activity Score 788
morse's picture
morse
Activity Score 17364

Nice links guys, but I still like this new execution! :)

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
Activity Score 43397

I like the artwork on all of the ads.

ivook's picture
ivook
Activity Score 136
boom's picture
boom
Activity Score 154

Nice idea

certaintly's picture
certaintly
Activity Score 3994

I have this concept in my portfolio. i did it a while ago. thank god i posted it on the adsoftheworld forum or people might not believe me.

http://adsoftheworld.com/forum/137055

same concept (very similar) different execution. i was planning on simplifying the execution.

My question is: can i keep this in my portfolio now???

Andrej Troha's picture
Andrej Troha
Activity Score 613

As I wrote above, misunderstanding is a key insight for every language school. So if yout think that's new approach or concept, think again.

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