Bristol-Myers Squibb Alca-Luftal: Woman's Knot

Advertising Agency: Giovanni + DraftFcb São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Director: Tadeu Almeida
Copywriter: Guilherme Aché
Photographer: Marcus Hausser
Published: March 2008

12 comments

JAGGY's picture
JAGGY
1382 pencils

Sexy art!

Jaggy, MICA Ahmedabad

wearmysocks's picture
wearmysocks
1085 pencils

I do like the attempt to visualize the pain which is felt. It does feel like your stomach's in a knot, so it works in that respect.

I think it would be more effective with normal looking people as opposed to sexy models.
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Energizer Bunny arrested, charged with battery.

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Energizer Bunny arrested, charged with battery.

cullers's picture
cullers
332 pencils

I second the vote for normals.

theanc's picture
theanc
2778 pencils

I dislike exactly that. With 3D and retouching a lot of ads seem to be solved by making the problem literally which is not a good solution.

http://augustocorreia.carbonmade.com

TrainRunner's picture
TrainRunner
225 pencils

so when you take the product, it makes your stomach feel like it's in a knot? I think it needs a line that says otherwise.

capywriter's picture
capywriter
5511 pencils

from what planet are you? do you honestly think this is what the product does to you? It's just a simple problem-solution ad...

Graygori21's picture
Graygori21
4 pencils

She's so pretty that I am distracted from the problem.

saju's picture
saju
40 pencils

nice!

fala fulani's picture
fala fulani
254 pencils

The fact that they have used beautful people makes them look freaky and subtracts from the power of the message.

done's picture
done
26 pencils

far

bulb's picture
bulb
6 pencils

cool one. simple pro-sol ad.

Saboor's picture
Saboor
7 pencils

good

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