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Mikey Powell is known in the Lacrosse world for looking at the game and his roll differently than other players. Mikey wrote his thoughts, we illustrated them collaboratively.
Advertising Agency: Factory Design Labs, Denver, USA
Creative Director: Steve Whittier
Art Director: Steve Whittier
Copywriter: Mikey Powell
Illustrator: Kris Fry
Photographer: Embry Rucker
Account Director: Kristin Tangye
Studio Manager: Tom Hamilton
Published: May 2007
Comments
Nice execution but I've seen it before from nike or adidas a long time a go. I also had no idea who the ad was for. I finally found the logo after while. It may just be me but I believe that the product/brand should be clearly and quickly communicated. The consumer takes only one thing away from an ad it should be the brand. This doesn't do that as well it could.
looks like a pice of work from sagmeister.inc to me...
looks great, but who wants to read this?
True
too much clean for me... ;)
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