Brilliance: Engine

Brilliance: Engine

Power made for the runway.

Agency: designO2, Cairo, Egypt
Creative Director / Art Director: Amr ElGeddawy
Copywriter: Rania ElKest
Illustrator: Ossama Mohammed
Published: April 2007

Your rating: None Average: 5.2 (11 votes)

Comments

everartz's picture

its a good start for the advertising industry in egypt.. i know very well the scene there in general and im sure the agency fought and bled to sell this campaign.. im not gonna criticize the artwork as i respect the effort behind this till its posted here for critique.

well done designO2, way to go
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everartz

tamer samy's picture

I salutes you for your positive attitude.

tamer r u serious !!! i couldnt see it a positive a ttitude that he dosn't want to critisize the artwork and just ( respect the effort behind this till its posted here for critique) as it's a good start from Egypt agencies... this is insulting

Nice bro, really fair comment.

Rock on designO2!
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brandon

www.brandonknowlden.com

joelapompe's picture

Idea done to death. I remember one like this made in 1998...

http://www.joelapompe.net / Facebook : Joelapompe

Idea already done for VW with the reflections of the 3 cars giving off the shape of a jet... More impact in that than this here...

iT-iS-i, like an upside down ! mark.

nothins gud but the car n wings unit

Afronuts's picture

Nice car...busy ad

i think its good, nearly as good as the "grip" one

need to improvise the typo.

everartz's picture

brandon are you tracing people's comments instead of giving your own idea?
this tells me your a copycat... tamer understood what i wanted to say and got it right...
and you enas.. seems to me that your living a fairy tale called " its possible to sell creative ideas easily " or are you a member of the upper class there in egypt just the way it says in the pale and ugly movies you produce?

both of you.. you suck!!

hehe i think its hard to you to sell creative idea (Ever Artz.. no sell),,,good work amr but its busy ad

The art is a little bit busy, i think i've seen this before: with SAAB and VW, in the copy i'm not sure if it's very good to say that this"luxuous car" has only a 2L 16V, i'm not sure too that the top speed 190km/h is a good arguments it's poor for a car of this standing; my 97 civic 1.6L pushes up to 220km/h
But good effort to introduce new car brand in a north african market who has his usual brands!
keep walkin'

Majestic; Great work.