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Bright orange

Published/Aired: 
August 2007
1127
Description: 

For God what reason, a young designer takes to wearing bright orange, lycra cycling shorts. Until she goes back to trousers, her Pashley resists traveling any route but the back streets. Cycling with dignity. Since 1926

Advertising Agency: Saatchi & Saatchi, London, UK
Creative Director: Kate Stanners
Art Director: Graham Lang
Copywriter: Joel Bradley
Illustrator: Carolina Melis
Typographer: Alex Normanton

Comments (8)

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Idea machine's picture
Idea machine
Activity Score 166

erm....weird way of advertising a bike so points for that, nice design to

erhanali's picture
erhanali
Activity Score 368

The cycling is something way different than what this ad shows.
Go and spend a few hours with cycles. Something better will come out for sure.

"Everyday is one short life"

www.erhanali.blogspot.com/

Rog's picture
Rog
Activity Score 6082

Advertising is something way different than what you perceive.
You're being waaay to literal and subjective, erhanali.

>>>> That's not an ad. THIS is an ad.

crrrrrup's picture
crrrrrup

Believe me or not - I have a leather jacket with that pattern! But instead of the bike there's a big plumber's friend on it.

crrrrrup's picture
crrrrrup

fuck you, me.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

I was dubious at first, but when I considered the target audience, I think this unexpected style would work well. Very good!

We're going to need more lube.

ManchuChanchu's picture
ManchuChanchu
Activity Score 701

nice deisgn but too weird to understand

am-o's picture
am-o
Activity Score 162

i don't see how this is hard to understand?
the execution is certainly not the best, but the copy made me laugh. i think it hits the stereotypes for both kind of cycling dead on, the ones we all see riding around town.

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