Bridgestone Tyres: Cliff Hairpin
Bridgestone making roads safer 1931
Advertising Agency: Impact BBDO Dubai, UAE
Executive Creative Director: Fouad Abdel Malak
Creative Director / Copywriter: Amit Kapoor
Associate Creative Director / Art Director: Dinesh Tharippa
Post Production: Procolor Singapore
Photographers: Corbis Images, Photolibrary


31 comments
Done.
show the original
cool
Kern your freakin lines people. Amateurs.
Done here... http://adsoftheworld.com/media/print/bridgestone_old_tyres
Will Think for Salary
You must be joking.
There is nothing even remotely similar between these 2 ads.
Agree. Don't know why they want to see a copycat here... Idea is absolutely different. And it works really good.
Tyre safety barrier? No, no difference at aaaaall.
Will Think for Salary
Your ability to see beyond what's laid in front of you, or more accurately, the lack thereof , questions how valid your arguments and opinions are.
If I show you 2 pictures of a chicken, one for advertising poultry and one for implying cowardice, it's the same idea because IT'S A FREAKING CHICKEN, right?
Nice image...I like it. It's not exactly the same as the old one.
http://www.arke1.com.au
Already done... ;)
http://dpxmag.com/wp-content/uploads/2009/08/Bridgestonef1-SHOWPONYADV...
I think you didn´t understand either one. ¿how are these two ideas similar??,, because they show tires on the road...is that it???
GiBo
Bof...
//usevertising v.s badvertising//
C'est une question de vie ou de mort.
Nice product-demo and a.d. And no, it's got nothing similar to the formula one-ad...
so you can't kill yourself hiting tires… not convincing
It's a first idea concept. I can image they were in the drawing room and "Hey so how to depict a safe road?" "Oh how about a road with rubber fence?" "Hey that's great! Let's call it a day, go for a drink and charge Bridgestone $50k!".
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Well done..
TAMER SAMY
www.leapstudios.net
Where in the world is the creativity in this one?
well done BBDO.
No much creativity but the message is well deliver to drivers.
Quality tyres makes your trip safer. They just illustrated it different... works for me
Haters
I'm not sure if this simple idea has been done before. It's a quick way to say "We make roads safe." But it certainly hasn't been done in the link everyone is producing. The other Ad says "Other tires are just junk." Not the same AD at all. It'd be like any food Ad regardless of message, "Omg, they're the same Ad, people are eating!" Or even car Ads, "Omg, they're all driving!"
OMG... both ads use tyres as safety barriers.
Will Think for Salary
mission accomplished
"If you are irritated by every rub, how will you be polished?"
— Rumi
two entirely different campaigns, does not need to compare the idea of both are very clear and distinct. I would like the power a bit more critical look at only the negative aspects.
don´t like it. The spot should be on tire´s grip.
nice idea.
it´s done
niceeeee!!
simple..but strong!
Good visual idea...Nice art direction.
almost alredy done but still good AD