Bridgestone Tyres: Cliff Hairpin

Bridgestone making roads safer 1931

Advertising Agency: Impact BBDO Dubai, UAE
Executive Creative Director: Fouad Abdel Malak
Creative Director / Copywriter: Amit Kapoor
Associate Creative Director / Art Director: Dinesh Tharippa
Post Production: Procolor Singapore
Photographers: Corbis Images, Photolibrary


pablito.miuzzato's picture
54 pencils


Cuetecue's picture
12 pencils

show the original

fly's picture
20 pencils


jackblack's picture
2328 pencils

Kern your freakin lines people. Amateurs.

Roger Keynes's picture
Roger Keynes
5498 pencils

The Jobless Writer
Will Think for Salary

Richard Finch's picture
Richard Finch
201 pencils

You must be joking.
There is nothing even remotely similar between these 2 ads.

pez's picture
1800 pencils

Agree. Don't know why they want to see a copycat here... Idea is absolutely different. And it works really good.

Roger Keynes's picture
Roger Keynes
5498 pencils

Tyre safety barrier? No, no difference at aaaaall.

The Jobless Writer
Will Think for Salary

Richard Finch's picture
Richard Finch
201 pencils

Your ability to see beyond what's laid in front of you, or more accurately, the lack thereof , questions how valid your arguments and opinions are.

If I show you 2 pictures of a chicken, one for advertising poultry and one for implying cowardice, it's the same idea because IT'S A FREAKING CHICKEN, right?

arke1's picture
237 pencils

Nice image...I like it. It's not exactly the same as the old one.

Gi_bo's picture
1385 pencils

I think you didn´t understand either one. ¿how are these two ideas similar??,, because they show tires on the that it???


MidasTouch's picture
1024 pencils


//usevertising v.s badvertising//
C'est une question de vie ou de mort.

JKW's picture
227 pencils

Nice product-demo and a.d. And no, it's got nothing similar to the formula one-ad...

lessismore's picture
251 pencils

so you can't kill yourself hiting tires… not convincing

ace85le's picture
3939 pencils

It's a first idea concept. I can image they were in the drawing room and "Hey so how to depict a safe road?" "Oh how about a road with rubber fence?" "Hey that's great! Let's call it a day, go for a drink and charge Bridgestone $50k!".


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tamer samy's picture
tamer samy
683 pencils

Well done..

charlottebree's picture
84 pencils

Where in the world is the creativity in this one?

gadgets's picture
1063 pencils

well done BBDO.
No much creativity but the message is well deliver to drivers.

Guilherme Ruano da Costa's picture
Guilherme Ruano...
26 pencils

Quality tyres makes your trip safer. They just illustrated it different... works for me

phillsucks's picture
131 pencils


Rotzgoht's picture
186 pencils

I'm not sure if this simple idea has been done before. It's a quick way to say "We make roads safe." But it certainly hasn't been done in the link everyone is producing. The other Ad says "Other tires are just junk." Not the same AD at all. It'd be like any food Ad regardless of message, "Omg, they're the same Ad, people are eating!" Or even car Ads, "Omg, they're all driving!"

Roger Keynes's picture
Roger Keynes
5498 pencils

OMG... both ads use tyres as safety barriers.

The Jobless Writer
Will Think for Salary

bhuvneshwar.chd's picture
989 pencils

mission accomplished

"If you are irritated by every rub, how will you be polished?"
— Rumi

agappehp's picture
108 pencils

two entirely different campaigns, does not need to compare the idea of both are very clear and distinct. I would like the power a bit more critical look at only the negative aspects.

Glut's picture
3937 pencils

don´t like it. The spot should be on tire´s grip.

kleenex's picture
37457 pencils

nice idea.

Manus_Arriba's picture
111 pencils

it´s done

ccwarrier's picture
60 pencils

simple..but strong!

purshotham's picture
455 pencils

Good visual idea...Nice art direction.

denize's picture
81 pencils

almost alredy done but still good AD

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