Bridgestone Tyres: Cliff Hairpin

Bridgestone Tyres: Cliff Hairpin
Average: 7 (47 votes)

Bridgestone making roads safer 1931

Advertising Agency: Impact BBDO Dubai, UAE
Executive Creative Director: Fouad Abdel Malak
Creative Director / Copywriter: Amit Kapoor
Associate Creative Director / Art Director: Dinesh Tharippa
Post Production: Procolor Singapore
Photographers: Corbis Images, Photolibrary

31 comments

pablito.miuzzato's picture
54 pencils
pablito.miuzzato

Done.

Cuetecue's picture
12 pencils
Cuetecue

show the original

fly's picture
20 pencils
fly

cool

jackblack's picture
1822 pencils
jackblack

Kern your freakin lines people. Amateurs.

Roger Keynes's picture
5405 pencils
Roger Keynes

Will Think for Salary

Richard Finch's picture
201 pencils
Richard Finch

You must be joking.
There is nothing even remotely similar between these 2 ads.

pez's picture
1698 pencils
pez

Agree. Don't know why they want to see a copycat here... Idea is absolutely different. And it works really good.

Roger Keynes's picture
5405 pencils
Roger Keynes

Tyre safety barrier? No, no difference at aaaaall.

Will Think for Salary

Richard Finch's picture
201 pencils
Richard Finch

Your ability to see beyond what's laid in front of you, or more accurately, the lack thereof , questions how valid your arguments and opinions are.

If I show you 2 pictures of a chicken, one for advertising poultry and one for implying cowardice, it's the same idea because IT'S A FREAKING CHICKEN, right?

arke1's picture
237 pencils
arke1

Nice image...I like it. It's not exactly the same as the old one.

mahi916's picture
2 pencils
mahi916
Gi_bo's picture
1379 pencils
Gi_bo

I think you didn´t understand either one. ¿how are these two ideas similar??,, because they show tires on the road...is that it???

GiBo

MidasTouch's picture
1024 pencils
MidasTouch

Bof...

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

JKW's picture
169 pencils
JKW

Nice product-demo and a.d. And no, it's got nothing similar to the formula one-ad...

lessismore's picture
251 pencils
lessismore

so you can't kill yourself hiting tires… not convincing

ace85le's picture
3941 pencils
ace85le

It's a first idea concept. I can image they were in the drawing room and "Hey so how to depict a safe road?" "Oh how about a road with rubber fence?" "Hey that's great! Let's call it a day, go for a drink and charge Bridgestone $50k!".

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tamer samy's picture
690 pencils
tamer samy

Well done..

charlottebree's picture
84 pencils
charlottebree

Where in the world is the creativity in this one?

gadgets's picture
1079 pencils
gadgets

well done BBDO.
No much creativity but the message is well deliver to drivers.

Guilherme Ruano da Costa's picture
26 pencils
Guilherme Ruano...

Quality tyres makes your trip safer. They just illustrated it different... works for me

phillsucks's picture
133 pencils
phillsucks

Haters

Rotzgoht's picture
188 pencils
Rotzgoht

I'm not sure if this simple idea has been done before. It's a quick way to say "We make roads safe." But it certainly hasn't been done in the link everyone is producing. The other Ad says "Other tires are just junk." Not the same AD at all. It'd be like any food Ad regardless of message, "Omg, they're the same Ad, people are eating!" Or even car Ads, "Omg, they're all driving!"

Roger Keynes's picture
5405 pencils
Roger Keynes

OMG... both ads use tyres as safety barriers.

Will Think for Salary

bhuvneshwar.chd's picture
997 pencils
bhuvneshwar.chd

mission accomplished

"If you are irritated by every rub, how will you be polished?"
— Rumi

agappehp's picture
108 pencils
agappehp

two entirely different campaigns, does not need to compare the idea of both are very clear and distinct. I would like the power a bit more critical look at only the negative aspects.

Glut's picture
4083 pencils
Glut

don´t like it. The spot should be on tire´s grip.

kleenex's picture
15900 pencils
kleenex

nice idea.

Manus_Arriba's picture
113 pencils
Manus_Arriba

it´s done

ccwarrier's picture
60 pencils
ccwarrier

niceeeee!!
simple..but strong!

purshotham's picture
453 pencils
purshotham

Good visual idea...Nice art direction.

denize's picture
78 pencils
denize

almost alredy done but still good AD