Bridgestone: Old tyres
There's still a place for other tyre manufacturers in formula 1.
Advertising Agency: Showpony Advertising, Adelaide, Australia
Creative Director / Copywriter: Parris Mesidis
Art Director: Adam Johnson
Photographer: Stock
Published: January 2008
43 comments
cruel.....
hahahaha I like it :D
Phwarrr!!!!!!
I love it. Absolutely LOVE IT.
I'm sorry, did I mention how much I love this.... he he
It makes me happy!
grace bastian, you are seriously cute.
good very good ... i m just :-D
Keeping besides the fact that I am a Bridgstone fan, it would not be prudent of me to comment... But I love it!! :D
Brilliant headline!
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I think; therefore I am
ouch!! :)
I still prefer michelin, but I have to say I love this ad
Very powerful.
However it isn't convincing me, because as the fan of the Formula One I very well know that Bridgestone doesn't have competition in F1 just because FIA decided that there would be only one supplier of tyres in order to reduce costs. So this advertisement is a clever manipulation. But it's really good!
Respect from a professional point of view .
this made my day - excellent ad
one should not take life so seriously - as one will not come out of it alive.
That's new for me as I randomly follow F1, but what about Michelin? It was being used by Mclaren-Mercedes..
excellent copy and nice look
Strike!
Duct tape is like the force. It has a light side, a dark side, and it holds the universe together... (Carl Zwanzig)
I just had to check it out again. SO posting it onto facebook.
Arkadiusz - I think the point was to rub it in their faces, a kind of cheeky... "It's Ok... you can play too... NOT!"
Big fan of F1 too - here is hoping that someone buys BMW and Kubica has a job next year!
Grace, I understand that it was supposed to be a little bit insolent (therefore is so good). However this ad is traying to make impression that Bridgestone is the only producer able to meet requirements of F1. I know, that it's not true and many other F1 fans knows it also, but it's still a huge crowd which can buy this story. It doesn't work on me, but in general it certainly is.
Talking about Kubica - I think he will find the job in F1 even without BMW, but thanks that you care :) This year I am keeping my fingers crossed for Webber's (I like him very much) championship title. It will be hard to reacht, but it's still possible.
nice copy !!
Live with Passion
nice copy !!
Live with Passion
nice copy !!
Live with Passion
funny how they take an old way to communicate and redefine it. like it.
and the photo composition is incredible beautiful and harmonius
the best ever. simple but just right
well done respect ..
sweet
Smart and funny. Well done.
Funny!
So smart.
Muy buen copy, duro y directo.
really cruel, its awsome, nice artdirection and copy as well.. hats off guys
a really effort a real challenge, excellent work guys, just not sure of red tyres(coloured) once is fine but twice,...... otherwise awsome guys...
bvital
http://be.net/javednz
Brilliant copywritting...
BOLD, Gutsy and good use of imagery. Done!
Done!
Advertising at its best.
I totally agree this is a very nice idea, but I have to say that for me there is an unfortunate connection between the colour scheme of the tyres and the brand itself. My brain had to struggle to disconnect the two. So I give it a fail in art direction.
I agree it's a really nice idea, but for me, there is an inextricable link between the colour if the tires and the brand colours. To me it implies the brand is used for safety barrier duty. I guess the target audience is more knowledgeable than that.
Totally agree it's a very nice idea, but I don't like the fact the tyre wall colours match the brand colours. Confusing split in the concept.
Totally agree it's a nice idea, but I don't like the fact the tyre wall colours match the brand colours. Confusing split in the concept that borderline implies that it's Bridgestone in the safety barrier whilst the others are racing. I would've sent this back to the art director.
Attn: ADAM JOHNSON as i mentioned earlier, the colours(red) on tyres is the only reason its taking away, taking chance on stock image is not an excuse, photoshoot the tyres and comp it,
bvital
http://be.net/javednz
Sorry about the multiple replies above. The message system wasn't working for me very well.
En Perú
the best one i`ve ever seen this year!
the best one i`ve ever seen in 2009!
Love it, absolutely love it ! Top Notch Advertising,,,