Bridgestone: Old tyres

There's still a place for other tyre manufacturers in formula 1.

Advertising Agency: Showpony Advertising, Adelaide, Australia
Creative Director / Copywriter: Parris Mesidis
Art Director: Adam Johnson
Photographer: Stock
Published: January 2008

Related videos by Shutterstock

43 comments

Guest's picture
Guest

cruel.....

Guest's picture
Guest

hahahaha I like it :D

Grace Bastien's picture
Grace Bastien

Phwarrr!!!!!!

I love it. Absolutely LOVE IT.

Grace Bastien's picture
Grace Bastien

I'm sorry, did I mention how much I love this.... he he
It makes me happy!

Guest's picture
Guest

grace bastian, you are seriously cute.

Zaidi's picture
Zaidi
80 pencils

good very good ... i m just :-D

ruSh.Me's picture
ruSh.Me
109 pencils

Keeping besides the fact that I am a Bridgstone fan, it would not be prudent of me to comment... But I love it!! :D

CurryJ's picture
CurryJ
955 pencils

Brilliant headline!

================================================
I think; therefore I am

Guest's picture
Guest

ouch!! :)

Guest's picture
Guest

I still prefer michelin, but I have to say I love this ad

Arkadiusz's picture
Arkadiusz
509 pencils

Very powerful.

However it isn't convincing me, because as the fan of the Formula One I very well know that Bridgestone doesn't have competition in F1 just because FIA decided that there would be only one supplier of tyres in order to reduce costs. So this advertisement is a clever manipulation. But it's really good!

Respect from a professional point of view .

slowrider's picture
slowrider
648 pencils

this made my day - excellent ad

one should not take life so seriously - as one will not come out of it alive.

ruSh.Me's picture
ruSh.Me
109 pencils

That's new for me as I randomly follow F1, but what about Michelin? It was being used by Mclaren-Mercedes..

Guest's picture
Guest

excellent copy and nice look

de_martin's picture
de_martin
71 pencils

Strike!

Duct tape is like the force. It has a light side, a dark side, and it holds the universe together... (Carl Zwanzig)

Grace Bastien's picture
Grace Bastien

I just had to check it out again. SO posting it onto facebook.

Arkadiusz - I think the point was to rub it in their faces, a kind of cheeky... "It's Ok... you can play too... NOT!"
Big fan of F1 too - here is hoping that someone buys BMW and Kubica has a job next year!

Arkadiusz's picture
Arkadiusz
509 pencils

Grace, I understand that it was supposed to be a little bit insolent (therefore is so good). However this ad is traying to make impression that Bridgestone is the only producer able to meet requirements of F1. I know, that it's not true and many other F1 fans knows it also, but it's still a huge crowd which can buy this story. It doesn't work on me, but in general it certainly is.

Talking about Kubica - I think he will find the job in F1 even without BMW, but thanks that you care :) This year I am keeping my fingers crossed for Webber's (I like him very much) championship title. It will be hard to reacht, but it's still possible.

SoCH_TO's picture
SoCH_TO
953 pencils

nice copy !!

Live with Passion

SoCH_TO's picture
SoCH_TO
953 pencils

nice copy !!

Live with Passion

SoCH_TO's picture
SoCH_TO
953 pencils

nice copy !!

Live with Passion

federo's picture
federo
781 pencils

funny how they take an old way to communicate and redefine it. like it.

and the photo composition is incredible beautiful and harmonius

Guest's picture
Guest

the best ever. simple but just right

maashookshee's picture
maashookshee
414 pencils

well done respect ..

Ed Mintone's picture
Ed Mintone
585 pencils

sweet

Mantufayo's picture
Mantufayo
580 pencils

Smart and funny. Well done.

Guest's picture
Guest

Funny!

Guest's picture
Guest

So smart.

GX's picture
GX
146 pencils

Muy buen copy, duro y directo.

Guest's picture
Guest

really cruel, its awsome, nice artdirection and copy as well.. hats off guys

bvital's picture
bvital
198 pencils

a really effort a real challenge, excellent work guys, just not sure of red tyres(coloured) once is fine but twice,...... otherwise awsome guys...

Rishi kaushik's picture
Rishi kaushik
12 pencils

Brilliant copywritting...

punk's picture
punk
182 pencils

BOLD, Gutsy and good use of imagery. Done!

Done!

Tero Ylitalo's picture
Tero Ylitalo
583 pencils

Advertising at its best.

Guest's picture
Guest

I totally agree this is a very nice idea, but I have to say that for me there is an unfortunate connection between the colour scheme of the tyres and the brand itself. My brain had to struggle to disconnect the two. So I give it a fail in art direction.

Guest's picture
Guest

I agree it's a really nice idea, but for me, there is an inextricable link between the colour if the tires and the brand colours. To me it implies the brand is used for safety barrier duty. I guess the target audience is more knowledgeable than that.

Guest's picture
Guest

Totally agree it's a very nice idea, but I don't like the fact the tyre wall colours match the brand colours. Confusing split in the concept.

dreamtime's picture
dreamtime
3 pencils

Totally agree it's a nice idea, but I don't like the fact the tyre wall colours match the brand colours. Confusing split in the concept that borderline implies that it's Bridgestone in the safety barrier whilst the others are racing. I would've sent this back to the art director.

bvital's picture
bvital
198 pencils

Attn: ADAM JOHNSON as i mentioned earlier, the colours(red) on tyres is the only reason its taking away, taking chance on stock image is not an excuse, photoshoot the tyres and comp it,

Guest's picture
Guest

Sorry about the multiple replies above. The message system wasn't working for me very well.

Guest's picture
Guest

En Perú

Guest's picture
Guest

the best one i`ve ever seen this year!

Guest's picture
Guest

the best one i`ve ever seen in 2009!

Guest's picture
Guest

Love it, absolutely love it ! Top Notch Advertising,,,

Log in or register to post comments