adcook's picture
156 pencils

Wow...Is it ad season or what?
Seems to be a massive rush of spec work coming out of the Middle East.

Righto, all good.

scarfinati's picture
843 pencils

looks like two different peoples hands, but its the same person???

confusing ad. weddings, gyms?

too slow...

ecflagcorp's picture
108 pencils

Photoshopping could use alot of help. Or go easier, take a picture of this subject with an oversized ring. Other than that, I like the ad's approach.

teenie's picture
1894 pencils

Too easy. Sorry. It has a ton of potential - I'd have gone the "boot camp" angle instead.

SeanMartin's picture

Smart and subtle. The target market will see it immediately and probably act on it right away. And to the poster above: the target market wants to see the results, not the method by which you get to them. If you showed the method, you'd probably lose most of your sales.

teenie's picture
1894 pencils

It's called "Bridal Boot Camp" - it's a unique name. A unique idea. Sure, you could show that going to the gym before your wedding will slim you up. So what? Any gym will do that. But Bridal Boot Camp? Watch out... are you ever gonna lose weight. That's your USP. That's what you have to advertise.

kalpesh78's picture
2578 pencils

even so.. don't give any credit to these idiots who just lift ideas from everywhere... if you really thing this ad works.. give it to the guys who would've thought of it first.

ideas....30 minutes nahi toh free.

Senhora Kolossa's picture
Senhora Kolossa
483 pencils

WTF? seems to be a students client!

joelapompe's picture
3820 pencils

Done, done and done! 3 Times, and even Shortlisted in Cannes 2001 :

These guys give me too much work ;-)

http://www.joelapompe.net / Facebook : Joelapompe

Mr.Top's picture
728 pencils


mdimmer's picture
83 pencils

retouching, yikes.

bknowlden's picture
3647 pencils

Idea is super-average and the retouching is awful.

SeanMartin's picture

It might be called "Bridal Boot Camp", but I doubt any bride to be wants to be seen looking all hot and sweaty with a drill sargeant screaming in her face. Again, it's about results, not method. The name would tell you enough; no reason to overdo the message.

Just my 0.02, and no doubt worth every single penny.

teenie's picture
1894 pencils

You're being too literal. The challenge is to give across the idea without being cheesy and obvious.

I see what you're saying, but juxtaposing a too-big ring with a name like "Bridal Boot Camp" is giving the wrong message. You don't just want to lose weight - you want a crash course designed just for you. This execution is too easy and, as others have said, so easy it's been doe a zillion times before. How is that effective? At the very least, that bride should have dirt under her nails.

raverus's picture
1476 pencils

Photo need to be improve.

imke's picture
472 pencils

For below Asian countries it’s like early marriage. anyway for this particular reason I tink its fuckin okie.

iT-iS-i's picture
1721 pencils

Karaoke idea, lost count of how many times I've seen this execution... But then again advertising is not big in Saudi Arabia, you guys really need to catch up. A good start will be to go through a shit load of past archives, but maybe that's a bad idea...

Who turned the world upside down?

:: Put your ears against the ground so i can walk over what you heard::

el_pira's picture
160 pencils

In my opinión, it works. But needs a better art direction.

monicamexico's picture
830 pencils

Eh. Just not that good.

m í t i c o's picture
m í t i c o
676 pencils

Lacks quality fotomontage.


m í t i c o's picture
m í t i c o
676 pencils

Lacks quality photomontage


the_dejawoo's picture
98 pencils

Old idea, mate.

Guest's picture

It works!! If I was an overweight bride to be, seeing this ad would make me want to call that number!!
That for me is an ad that works.
This ad sells. That's the most important. Not art direction or ego-centric bullshit like that.

Andrey Vaslit's picture
Andrey Vaslit
210 pencils

jeje. But its for brides to be......not for already brides :P

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